The Busan Mobility Show presents the future of transportation by unveiling various mobility technologies, including finished vehicles and aviation and marine mobility.


The Busan Mobility Show Organizing Committee announced that the '2026 Busan Mobility Show' will be held at BEXCO in Busan and the downtown area from the 27th to July 5th, starting with a press day on June 26.

Domestic and international automotive brands such as Hyundai Motor, Kia, Genesis, BMW·MINI, BYD, INEOS Grenadier, and Ram are participating in this event.

Hyundai Motor Company will unveil 'The All New Avante' for the first time in the world. An experience program for the electrified model and next-generation infotainment system will also be operated.

Kia will showcase its electric vehicle lineup, including the EV3, EV4 GT, and EV9, as well as the Purpose-Built Vehicle (PBV) 'PV5'. Various specialized vehicle models are also scheduled to be unveiled.

Genesis is showcasing electrified models and high-performance concept cars, while the BMW Group is exhibiting products such as electric vehicles and motorcycles. BYD introduces hybrid technology and an eco-friendly vehicle lineup.

New car test drive programs and brand experience content will also be available during the event.

In addition to finished vehicles, the exhibition includes aviation and marine mobility displays such as the display of the electric airplane 'Vellis Electro', the unveiling of amphibious aircraft and drones, and the display of leisure mobility products.

The event will be expanded not only to BEXCO but also to downtown Busan, including Domohun and Gunam-ro in Haeundae.

Automotive art exhibitions are being held at Domohun, while exhibitions of camping cars and eco-friendly vehicles are taking place on Gunam-ro.

In addition, off-road vehicle ride-along experiences and automotive safety experience programs are also offered.

The organizers stated that the event consists of an exhibition covering not only the automotive industry but also future modes of transportation in general.

The event will be held with the participation of 141 companies from 12 countries and approximately 1,900 booths.