[Serial Planning-The SDV Era Has Arrived③] The Real Brain War in Automobiles, the Winner Will Be Decided in 2027
Published2026.08.07 14:15Through the case of The all new AVANTE, the core of the SDV industry in 2026 is that 'experience-layer SDV' is mainstream. Infotainment, app, and AI-centric functions have spread rapidly, but there is yet no mass-production automaker that has implemented a centralized control architecture (HPVC) at scale. Volkswagen's abandonment of in-house development and investment of up to $5.8 billion in Rivian demonstrates the difficulty level of software internalization. Hyundai Motor stands at an industry inflection point, announcing the public unveiling of an SDV pacecar in Q3 2026, mass production of control-layer SDV in H2 2027, and a complete-form SDV in 2028.
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