The global display market has achieved remarkable growth over the past 30 years, driven by high-definition demand and continuous technological innovation, but it is at a crossroads due to the rapidly changing global economic and geopolitical environment and the emergence of new technologies starting in 2025. It was found that in order to survive in the future display industry, it is necessary to maximize profitability while promoting cost reduction and technological innovation.

According to a recent report by Omdia titled, “2025 Display Industry Analysis: How to Cope with a Rapidly Changing Environment,” the flat panel display market is expected to grow from approximately USD 134 billion in 2024 to USD 145 billion in 2025, and is expected to expand to a market size of more than USD 160 billion within the next five years.


In recent years, while existing LCD and OLED technologies have dominated the market for a long time, the competitive landscape is being reorganized with the rapid introduction of next-generation technologies such as mini LED and micro LED.

OLED technology has emerged as a leader in small and medium-sized displays such as smartphones, but as the technology matures and reaches saturation, panel manufacturers are seeking to enter large-scale markets such as tablets, laptops, and automotive displays.

In addition, mini LEDs are being actively used in premium products such as high-end TVs, monitors, and virtual reality (VR) devices despite the cost burden and complex process issues, bringing new opportunities and challenges to the industry at the same time.

The global trade environment also has a major impact on the display industry. As geopolitical tensions rise between several countries, including the United States, Mexico, Canada, China and Taiwan, changes in trade policies and tariffs are occurring.

In particular, the U.S.'s move to impose additional tariffs on Chinese products or to shift production bases to certain countries such as Mexico and Canada is putting great pressure on supply chain reorganization.

These changes have led major manufacturers to diversify their production and assembly locations and actively consider new production strategies such as reshoring and the “China Plus N” strategy.

Industry experts point out that device differentiation and demand segmentation due to technological advancements will be key challenges for maintaining competitiveness in the future.

In the flat panel display segment, manufacturers are at a point where they must shift their strategies to focus on profitability as demand for ultra-large TVs and high-resolution IT displays continues to increase.

In addition, the automotive industry requires innovation in human-machine interfaces (HMIs) beyond simple infotainment screens, and cutting-edge technologies such as LTPS LCD, OLED, and even micro LED are attracting attention as the key to redefining the in-vehicle user experience.

Omdia's report suggests response strategies for the display industry to succeed in the future amidst this changing trend.

First, embrace technological diversification.

Manufacturers need to include multiple technologies, such as OLED, mini LED, and micro LED, in their portfolios in a balanced way to meet diverse market demands.

Second, we need a strategy to respond flexibly to geopolitical risks.

In a changing trade environment, securing flexibility in the supply chain, reorganizing production bases, and expanding local investment are essential.

Third, we will focus on the ultra-large and large-area display market to maximize profitability.In addition, cost reduction and technological innovation are required through expansion of direct transactions between brands and OEMs.

In addition, in the automotive display sector, close collaboration with complete vehicle OEMs and Tier 1 parts suppliers, as well as technology integration strategies for the introduction of next-generation infotainment and connected car systems, are emerging as key tasks.

These response strategies will not only serve as a means to prepare for tariff and trade uncertainty in the short term, but are also expected to play a critical role in securing long-term market leadership.

Korean suppliers are focusing on OLED technology to strengthen their technological competitiveness, while Taiwanese and Chinese companies are conducting preemptive research and development in the micro LED and mini LED fields to expand their presence in the global market.

Demand is expected to further expand in the next 10 years, especially in the automobile market, including electric vehicles (EVs), and in ultra-large displays, which will serve as an opportunity for structural change and innovation across the display industry.

In conclusion, the display industry, once stable, is now entering an era of innovation and challenge due to rapidly changing global trade and geopolitical situations, the emergence of new technologies, and device differentiation.

It is time for companies to turn the crisis into an opportunity by going beyond simple price competition and strengthening technological capabilities, diversifying supply chains, and adopting flexible global production strategies.

The response measures presented by Omdia experts are evaluated as a practical blueprint for maintaining competitiveness in this complex environment and preempting the future.

Meanwhile, the future display market is expected to create new user experiences and business models through convergence with various new technologies such as artificial intelligence, AR/VR, and connected cars, beyond the simple advancement of screen technology.

How agile and innovative are each companies in the midst of the wave of change?The future market landscape will be determined by whether or not we can bring out the gods.