“We will implement AI-first and Suite-first strategies through the cloud to help customers solve problems that were previously difficult to solve and to gain a competitive edge by providing a comprehensive view of the company’s business at a glance.”

On the 11th, SAP held a press conference at the JW Marriott Hotel and introduced the main contents of SAP TechED 2024 and AI strategies.

At the event, Muhammad Alam, SAP’s head of product engineering and board member, said that SAP’s business AI is embedded across all of SAP’s portfolio.

Muhammad Alam said that the product development has been completed so that customers can use AI naturally without even knowing that AI is applied, and that it should be easy for customers to use AI in their daily lives.

He also mentioned that it is important to trust that the results from AI will lead to the right results, and that SAP is investing heavily in this.

In particular, he said that each customer has different requirements, and that they are customizing these to strengthen each customer's unique capabilities.

AI for this It was announced that by applying it to Joule, AI will be provided as a co-pilot to all users, providing a comprehensive experience.

In particular, SAP emphasized that it is actively working to strengthen customer competitiveness through its AI-first and Suite-first strategies.

Through this, he mentioned that AI can be used to create value by placing AI at the top of customer agendas in management strategies such as macroeconomics, securing competitiveness, and securing budget, and that the Suite First strategy can help members solve problems arising in the business by providing a glance at the entire organization's business.

In particular, he said that by implementing this in the cloud, he will be able to help customers achieve technological innovation quickly, thereby enabling them to create real value such as cost savings.

To this end, SAP stated that over 20,000 developers are actively working on product development and improving the products so that customers can use them easily and effectively.

Additionally, the company said that it is actively concerned about customer security by providing scalable AI so that customers can use their own data and prevent customer data from leaking outside the company.

He also said that the company considers the Korean market very important and is conducting business across all industries, including the public and financial markets.