Dell Technologies is restructuring its workstation portfolio to help customers who need workstations perform AI workflows more efficiently.

Dell has unveiled its new premium workstation brand, Dell Pro Max, and introduced six mobile workstations optimized for AI and high-performance tasks.

This product line boasts powerful performance with the NVIDIA RTX Pro Blackwell GPU and is evaluated as Dell's next-generation strategic product that has portability, design, security, and sustainability.

Dell has reorganized its workstation portfolio by integrating its existing 'Dell Precision' lineup into a new brand called 'Dell Pro Max'.

This provides a unified design and improved user experience, and enables professionals to perform advanced AI workflows more efficiently.

The premium models, Dell Pro Max 14 and 16 Premium, feature a slim and stylish design with CNC aluminum material and a zero lattice keyboard. Suitable for high-quality video work with 4K tandem OLED and DisplayHDR TrueBlack 1000 certification.

The Dell Pro Max 16/18 Plus, a plus model, has a large 16- to 18-inch screen and desktop-level performance. It is optimized for data-intensive projects with support for the RTX Pro 5000 Blackwell GPU, up to 256 GB of memory, and 16 TB of storage.

The entry-level Dell Pro Max 14/16 are ideal for everyday workloads and come with a choice of Intel or AMD processors. The AMD Ryzen AI processor-based model is Dell’s first Copilot+ PC, delivering over 50 TOPS of NPU compute performance.

In addition to protecting local device-based AI workloads, the Dell Pro Max utilizes eco-friendly materials such as recycled plastic, bio-materials, and low-carbon aluminum. It also improves maintenance convenience through a detachable USB-C port and an easy-to-replace component design.

“The Dell Pro Max is the ultimate AI PC that satisfies both high performance and design,” said CEO Kim Kyung-jin. “Creators, engineers, and AI developers can maximize their creativity and efficiency through Dell’s unique design.”