Global commerce media company Criteo held the Criteo Commerce Forum 2025 press conference at Park One Tower in Yeouido, Seoul on the 7th.

At this conference, Criteo presented various insights on how companies can optimize customer experiences and improve sales and marketing performance in commerce AI and data-driven shopping.

“LM searches have grown threefold year-over-year since 2023,” said Todd Parsons, Chief Product Officer (CPO) of Criteo, who gave the presentation. “As AI is actively integrated and incorporated into consumers’ daily lives, the meaning of products to consumers is changing, rather than the results of models.”

After ChatGPT, the market shows that there are over 70,000 AI startups by some estimates, and CPO Todd focused on the fact that “the key here is that the barrier to entry has definitely been lowered.” The changes include the fact that model development and training are now possible at low cost, and the speed at which consumers and companies adopt models is accelerating.

CPO Todd emphasized that Criteo has the following strengths as an AI learning partner: △operating more than five open data sets, △over 120 AI lab researchers, △over 210 academic papers and reports published over 20 years, and △holding more than 30 AI-related patents.

He said, “With over 70,000 AI startups emerging, I think the most notable aspect of AI value is collaborative learning,” adding, “Learning using your own data and reinforcement learning through consumer contact points are important.”

The importance of data fed into AI is what drives AI differentiation, and this leads to collaborative learning. He said, “The key to unlocking the potential of AI is collaborative learning,” and emphasized that Criteo continues to advance models through its own data and reinforce learning through customer interactions in a linear fashion.

“Criteo can leverage AI to drive and amplify marketing impact,” said Todd, CPO. “Building on our 20 years of experience, Criteo is committed to supporting our clients.”