Hamshout Global is partnering with Aligo AI to establish a marketing operational structure based on celebrity IP capable of utilizing AI content. Both companies focused on expanding the range of options for celebrity utilization and creating an environment where costs and timelines can be flexibly adjusted.

Hamshout Global announced on February 10 that it has signed a business agreement with Aligo AI, which operates the all-in-one celebrity marketing platform 'Celebeau'. Through this agreement, the company will secure a pool of celebrity IPs capable of AI content production in advance and establish a system to link them to campaign planning and execution.

The agreement is based on the recognition that existing celebrity marketing is concentrated on long-term contracts and high-cost structures. Both companies designed the system to allow adjustments to the usage period, budget scale, and content type according to campaign objectives, enabling the use of celebrities even in short-term campaigns or test-oriented marketing.

This operational approach aims to accelerate execution and reduce cost burdens by separating and making the celebrity IP acquisition and content production processes more flexible. It is explained that this allows advertisers to maintain the effectiveness of celebrity marketing while adjusting their strategies to market changes.

The division of roles is also clear. Hamshout Global is responsible for marketing planning, content management, and campaign execution centered on celebrity IP, while Aligo AI provides a network of over 300 K-celebrities and data-based search and contract functions. In particular, celebrity IP data capable of AI content production is utilized as the basis for campaign design.

Kim Jae-hee, CEO of Hamshout Global, stated regarding this collaboration, “The purpose is to help advertisers utilize celebrity marketing more easily and quickly,” adding, “We plan to strengthen connections between marketing domains based on AI technology.”