“Based on the CPU competitiveness secured in the data center and PC markets, we will expand the embedded market to include artificial intelligence and robotics, and support customer growth in advanced industries.”

AMD held the 'AMD x86 Embedded Solution Day' at El Tower on the 10th.

At the event, Lee Hee-man, Sales Representative of AMD AECG Korea, delivered a keynote speech outlining AMD's growth strategy and the direction for expanding the x86-based embedded market.

CEO Lee Hee-man stated, “We have recorded approximately eightfold growth over the past four years, and revenue has also surpassed $10 billion as of the most recent quarter,” citing the CPU business, particularly the x86 architecture, as the background for this growth.

Since introducing the 'Zen' architecture in 2016, AMD has expanded its market share by evolving generations at intervals of about one to two years.

In particular, in the server CPU sector, it has secured a market share of approximately 44%, achieving results close to half, and is continuing its rapid growth in the Ryzen-based PC and gaming markets..

This success is extending beyond the data center and PC markets into the embedded sector.

CEO Lee Hee-man stated, “AMD’s x86 technology is being utilized in various industrial environments, including not only automobiles but also healthcare, broadcasting equipment, satellites, and industrial high-performance computing.” He added, “AMD currently has a global customer base of over 7,000 people and plans to continue its growth in the x86-based embedded CPU sector based on the experience accumulated in its existing embedded business centered on FPGAs and adaptive SoCs.”

In particular, it stated, “Based on over 40 years of experience in the FPGA-centric embedded market and a market share approaching 50%, we are currently collaborating with about 500 organizations in Korea.”

CEO Lee Hee-man cited 'environmental adaptability and long-term support' as the differentiating points of AMD's embedded business.

The explanation is that since embedded systems are exposed to various variables such as vibration, heat, and the external environment, long-term software support is key, not just hardware.

To address these demands, AMD has established an open-source-based software strategy and a long-term OS support system.

In terms of technology, embedded solutions are configured around 'EPYC' CPUs for data centers and 'Ryzen' CPUs for PCs.

The approach is to apply EPYC to fixed high-performance environments and Ryzen-based solutions to robotics or human interaction environments.

In particular, recently, emphasis has also been placed on APU architectures that combine AI functions with CPUs.

This parallelizes graphics and AI computations and is used in robotics and edge computing that require fast responsiveness even in low-power environments.With a structure suitable for vices, it is expected to become a major growth axis in the future.

CEO Lee Hee-man presented AMD’s extensive ecosystem as its competitive edge, stating, “Based on over 20 years of cooperative relationships with more than 400 partners, we are expanding partnerships across all areas, including OEM, ODM, and OS, and strengthening the provision of customized solutions for customers.”

CEO Lee Hee-man emphasized, “The embedded business operates on the philosophy that customer success is AMD’s success,” adding, “We will continue long-term growth through cooperation with our partners.”


Meanwhile, this event was organized as part of AMD's global technology event series to share the latest trends and application examples of x86-based embedded technology.

At the event, AMD’s embedded product portfolio and roadmap were introduced, along with presentations on real-world applications in various fields such as robotics, industrial automation, defense, and networking.

In addition, hands-on sessions and live demos for building and optimizing AI workloads were conducted, allowing participants to experience the technology firsthand.

In addition, AMD experts and partner companies participate to share the latest platform updates and AI technology insights, and to seek collaboration opportunities through on-site networking.It was operated by Liro.

AMD's strategy through these events is to support developers and enterprise customers in obtaining the technical information necessary for designing next-generation embedded systems and responding to the era of AI and edge computing.