Logitech works more closely with creators by providing creator-specific products and solutions.

Logitech announced on the 6th that it will launch the 'Logitech for Creators' brand in Korea. Logitech's new brand for individual broadcast creators will provide dedicated products and solutions under the slogan, "Creator's Dream, Logitech and On Air."

Logitech for Creators includes the USB microphone from Blue Microphone, the XLR microphone family, and the Logitech StreamCam in their detailed brand lineup by category.

Blue Microphone is a premium audio brand loved by streamers and creators for its studio-grade performance and retro design. It supports the creation of results suitable for individual media production environments such as streaming, video production, podcasting, and music recording.

In addition to the Logitech StreamCam, a high-performance webcam product that supports FHD resolution 60FPS, the company also announced plans to introduce a lineup of new products, including broadcast lighting and streaming cameras, in the second half of this year to build a creator ecosystem.

Logitech also added that along with the launch of this creator brand, it is conducting a global campaign called 'Together We Create' and plans to collaborate with domestic creators.

Logitech Korea CEO Jae-young Yoon said, “I hope that this domestic launch of Logitech for Creators will open a channel for closer cooperation and communication with creators,” and added, “I ask for your interest and anticipation for the new Logitech for Creators products that will be introduced in the future.”

Meanwhile, Logitech, which manufactures and sells computer peripherals, is currently introducing various products in the fields of music, gaming, and video, and is growing into a multi-brand company by launching Logitech G, Astro Gaming, and Stream Labs.