Samsung Electronics is moving to reestablish its mobile business value by changing the name of its wireless division.

On the 10th, Samsung Electronics changed the name of its wireless division to 'MX Division (Mobile Experience Division)'.

This change in business division name was decided with the intention of proactively responding to the rapidly changing business environment and diversifying customer needs by reflecting future-oriented values and a management philosophy that prioritizes valuable customer experiences.

The new name MX (Mobile Experience) emphasizes the will to enable consumers to enjoy experiences optimized for them through open partnerships with the ‘Galaxy Ecosystem’ that conveniently connects various products such as smartphones, tablets, PCs, and wearables, as well as customer services.

In particular, it contains the goal of providing a new Galaxy experience that opens up infinite possibilities for consumers.

Samsung Electronics announced that through this name change, it will continue to expand the Galaxy ecosystem based on the expandability and connectivity of products and services as an industry leader centered on customer experience, thereby continuing to innovate overall experiences.