As demand for laptops has increased due to remote work and non-face-to-face classes following the COVID-19 pandemic, Samsung and ASUS have maintained a two-way position in the domestic commercial laptop market share in the first half of this year.

In the first quarter of this year, ASUS became the first foreign brand to beat Samsung and LG to take first place in the domestic commercial notebook market, and also took second place in the domestic notebook market share for the first time in two quarters among foreign brands, with a 22.7% share.

According to a survey of the domestic notebook market for the second quarter of this year published by market research firm IDC, the company with the highest domestic market share was Samsung Electronics, with 33.7%. ASUS came in second with 22.7%, followed by LG Electronics with 16.2%, a gap of 6%. Apple and Lenovo ranked 4th and 5th respectively with 8.1% and 7.4%.

ASUS is doing well, surpassing domestic brands that were previously dominated by Samsung and LG, and taking second place in the domestic market and first place in commercial share.

In addition, ASUS shipped a total of 312,851 units in the domestic commercial notebook market in the first half of the year, ranking first in terms of shipment volume. It is reported that the company achieved results by actively targeting large-scale public projects, such as supplying the largest-ever number of educational smart terminals to the Gyeongsangnam-do Office of Education this year.
ASUS analyzed that the success was due to the effectiveness of online education, customized consulting, and strengthened after-sales services, and also evaluated that the success was due to the introduction of a diverse commercial lineup ranging from Windows laptops to the ExpertBook series, a premium business laptop for Chromebooks.

ASUS announced that it plans to further strengthen its product competitiveness with a product lineup and technological prowess that meet the diverse needs of consumers in the future. In addition to new products to be released in the second half of the year, it announced that it will expand its market share through strategies such as △online education △telecommuting, corporate rental market conquest, and customized corporate consulting.

Peter Chang, ASUS CEO, said, “As ASUS is expanding its competitiveness in the global market, I believe that achieving first and second place in the Korean commercial notebook market and the overall notebook market, respectively, is a first for a foreign brand and a very great achievement.”