Lenovo Korea signed an official marketing partnership with professional baseball team Hanwha Eagles and successfully held the 'Lenovo Brand Day' event at Hanwha Life Ballpark in Daejeon on the 5th.

This event provided an opportunity to experience Lenovo's latest innovative technologies and diverse product lineup first-hand, and greatly increased brand awareness through active communication with baseball-loving spectators.

The event venue was divided into three experience zones: the gaming zone, AI PC zone, and tablet zone.

The Gaming Zone showcases key products from the Lenovo Legion ecosystem in one place.

High-performance gaming laptop 'Legion Pro 7i', premium desktop 'Legion Tower 7i', ultra-wide monitor 'R34w-30', and gaming-specific tablet 'Legion Tab Y700 3rd generation' were on display, and an event was held on site to give away prizes to visitors who scored high in the Hammer game, adding to the excitement.

In the AI PC zone, the 'Yoga Slim 7i Aura Edition' with Intel-based on-device AI technology and the premium convertible notebook 'Yoga 7i 2-in-1' are featured. And the innovative smart-featured 'Yoga Book 9i' was on display, giving visitors a chance to experience Lenovo's AI-based usability firsthand.

In the tablet zone, various tablet products such as the 'Legion Tab Y700 3rd Generation', 'Yoga Tab Plus', 'Idea Tab Pro', and 'Lenovo Tab' caught the eye and enriched the experience zone.


On the day of the event, there will be a ceremonial first pitch by Korea Lenovo CEO Shin Gyu-sik, as well as various on-site events where fans can directly communicate with each other.

The lucky draw event held at every inning change encouraged audience participation and heightened the excitement of the scene.

In addition, through an online and offline promotion to commemorate the event, customers who purchased the 'Legiontap Y700 3rd Generation' on-site were given a Hanwha Eagles goods package worth approximately 80,000 won, including a navy Boston bag, cheering stick, and mini gym bag key ring, on a first-come, first-served basis. Various benefits were also provided, such as providing an additional 50,000 won worth of goods to customers who purchased the 'Idea Tab Pro'.

An Instagram authentication shot raffle event was also held, which not only increased communication with fans but also increased the purchase participation rate.

“This event, through an official partnership with Hanwha Eagles, will strengthen brand awareness and allow domestic consumers to experience Lenovo’s latest innovations in their daily lives,” said Shin Kyu-sik, CEO of Lenovo Korea. “We will continue to expand various experiential events based on performance, design, and customer-centered innovation to strengthen communication with consumers,” he said.