SAP Korea is hosting an annual event in Seoul themed around Business AI and autonomous enterprise strategies. SAP's new AI platform strategy is scheduled to be unveiled, along with real-world implementation cases from customers and partners.

SAP Korea (CEO Shin Eun-young) announced that it will host the 'SAP NOW AI Tour Korea 2026' at the Grand Intercontinental Seoul Parnas Hotel on July 14. This is an annual event where SAP customers, partners, and industry experts gather to discuss ways to innovate business operations based on business AI.

In the keynote speech, Jan Bungert, Chief Revenue Officer (CRO) of SAP Business Data Cloud and Business AI, will present the Autonomous Enterprise vision and AI innovation strategy.

Ha Kyung-nam, Division Head at SAP Korea, is scheduled to present the reasons why AI must be transformed from a simple tool into an operational mechanism, as well as the direction of business context-based autonomous AI.

SAP announced that it is introducing the 'SAP Business AI Platform' and 'SAP Autonomous Suite' based on business data accumulated over 50 years.

Announcements regarding key clients and partners will also follow.

The cloud migration journey of Park Joon-ki, Head of the Next-Generation ERP Promotion Office at LG Innotek, the case of building an AI innovation platform based on SAP S/4HANA by Group Leader Park Joon-ho at Samsung Electro-Mechanics, and the case of realizing an autonomous enterprise strategy by Vice President Ji Gi-seong at Samsung SDS will be introduced.

In the afternoon, a total of 41 sessions will be held across four tracks, including AI-based end-to-end operational innovation, AI, data, and platform integration, industry-specific customer cases, and services and support.

In addition, experience zones for an 'autonomous enterprise guided tour' and 'real-time AI agent deployment' will be set up.

Shin Eun-young, CEO of SAP Korea, stated, “The ability to connect with the precise business context and lead to tangible results is becoming the core of corporate competitiveness,” adding that “participants [are [providing] their own "I hope you gain practical insights that can accelerate business innovation," he said.