Rockwell Automation, an industrial automation and digital transformation company, has established a one-stop experience space to support smart factory solutions for flexible response and technological innovation of manufacturing companies.

Rockwell Automation held a media conference at its Yeoksam headquarters on the 2nd and announced the opening of the Customer Experience Center (CEC) in Korea, which exhibited Rockwell's smart factory solutions.

Rockwell Automation is headquartered in Wisconsin, USA and was established in Korea in 1991. It is expanding to over 100 countries, especially in Asia, and is focusing on ESG management and carbon neutrality.

CEO Lee Yong-ha emphasized that Rockwell Automation's core goal is to provide a unified platform to support secure connectivity to the supply chain.

The CEO added that Rockwell Automation will provide not only SW but also HW solutions in various industrial fields to support customers in building successful smart factories.
Meanwhile, the customer experience center set up at the Yeoksam headquarters is divided into five exhibition zones: △Motor Control Center △Intelligent Conveyor System △IoT Platform Control System △Distributed Control System △Virtual Reality (VR) and Augmented Reality (AR) Applications.

Visitors can experience it for themselves using Rockwell Automation's AR app at the Customer Experience Center, and check the actual equipment status through real-time data.

The Q&A session was attended by CEO Lee Yong-ha, Director of Software & Control Lee Won-seok, and Director of Intelligent Device Kim Nak-hyeon.

Rockwell Automation said it had “double-digit growth even during difficult times,” expressing expectations for continued growth in the industrial automation market going forward. He also said that there are companies in the pipeline for acquisition, including domestic ones, to expand customer support.

What differentiates them from other companies is that they can support design, operation, maintenance, management, and repair solutions.

Regarding the domestic response to the introduction of the SaaS model, he said, “All of Rockwell’s software is already being distributed in cloud format and is gradually opening up in the market, and demand is increasing.”

Regarding platform compatibility, he expressed his ambition, saying, “We are considering connectivity with existing devices within the IoT platform as well as third-party equipment without limitations, and through adoption cases in many companies, we can say that we guarantee the most connectivity among platforms.”

Regarding the introduction of 5G networks, he said, “It is necessary to change and expand awareness of the safety of smart factory solutions within 5G networks according to the characteristics of each factory, and accordingly, we plan to support various promotions and solutions, including small and medium-sized controllers.”

“The future industry trend will require consulting services to enhance productivity beyond providing solutions that meet existing customer requirements,” said Lee Yong-ha, CEO of Rockwell Automation Korea. “Through the Customer Experience Center, we hope that many customers will experience how digital technology can solve real-world business problems and find opportunities to immediately develop customized strategies with us.”