Mercedes has answered the question of what class is. Mercedes-Benz, which promotes the strategy of "The world's most desirable cars," has revealed vehicles that live up to its reputation and answered the question of what class is.

Mercedes-Benz showed that 'Mercedes is Mercedes' by unveiling the 7th generation AMG SL, the new EQE SUV with its own developed electric vehicle architecture, and the luxurious Maybach S 680 at the 2023 Seoul Mobility Show Press Day on the 30th.

Mercedes' strategy, which can be seen at this mobility show, is luxury and electrification.

Mercedes' luxury strategy in Korea, which has the highest luxury consumption rate, is considered very successful. In 2022, sales of Mercedes' top-end luxury models such as the S-Class, Maybach, and AMG increased by 17% compared to 2021. Accordingly, Mercedes plans to attack the Korean market with luxury cars such as AMG and Maybach in 2023 as well.

Mercedes' electrification strategy continues after it shifted from 'electric-first' to 'electric-only' in 2021. Mercedes has stated that it will convert all its models to pure electric by 2030, as long as market conditions allow. In 2023, Mercedes will solidify its electrification strategy with the new EQE SUV and others.

■ The Star is Reborn, The New Mercedes-AMG SL 63 4Matic+

The new Mercedes-AMG SL 63 (hereinafter referred to as AMG SL 63) is the 7th generation completely changed model of the luxury roadster SL, which has been reborn as an icon of super sports cars over 70 years, and is scheduled to be officially launched in April.

▲Actor Ju Ji-hoon, Mercedes-Benz Korea AMG brand ambassador, is posing.

Park Yang-won, managing director of the product strategy planning team at Mercedes-Benz Korea, explained, “The AMG SL 63 is the first SL model independently developed by Mercedes-AMG, a luxury high-performance brand,” and “It is the first in its 70-year history to feature an all-wheel drive system and rear axle steering system.”

The AMG Performance 4MATIC+ all-wheel drive system intelligently and variably distributes torque between the front and rear axles depending on the driving situation, providing optimal driving force, and the SL is equipped with a rear axle steering system for the first time, enabling agile and safe steering.

▲ Mercedes-AMG SL 63 4Matic+ interior

Of course, the ADAS system is also installed. Mercedes-Benz's ADAS system, 'Driving Assistance Package Plus', supports semi-autonomous driving.

It is also equipped with AR navigation and HUD to help you intuitively find your way even in complex traffic situations.

The new AMG SL 63 features practicality that makes it comfortable to use in everyday driving, and is available in two models: The New Mercedes-AMG SL 63 4Matic+ and The New Mercedes-AMG SL 63 4Matic+ Performance.

The Performance model features AMG Track Pace, which analyzes vehicle details such as wheel speed, steering angle, GPS information, and race track times to help drivers enjoy the car more and improve their skills.

■ Cutting-edge + luxury The new EQE 500 4MATIC SUV

The new EQE SUV (hereinafter referred to as EQE SUV), which was unveiled through a world premiere in October last year, is a luxury business electric SUV that uses an electric vehicle-only architecture developed by Mercedes.

▲ The new EQE 500 4MATIC SUV

This model features an aerodynamic design and amenities that provide a comfortable driving experience.

The exterior of the EQE SUV combines the Mercedes-EQ family look with aerodynamic efficiency. The height is achieved by applying various design elements. A patent-pending wheel spoiler is applied in front of the front axle to improve airflow to the front wheels.

A notable technology is the optional 'Airmatic Air Suspension'. It consists of a four-link suspension at the front and an independent multi-link suspension at the rear, and the damping adjustment system ADS+ can increase the vehicle's ground clearance by up to 25 mm. Safety can be improved when selecting the off-road mode available on the four-wheel drive model.

The indoor experience is also something to be concerned about. This model provides a 360-degree sound experience, unlike existing stereo systems, with Dolby Atmos sound. In addition, 'Energizing Air Control Plus' using a HEPA filter effectively purifies indoor air, and 'Energizing Comfort' organically controls indoor temperature, lighting, music, seats, etc. to maximize the in-vehicle experience.

Looking at the global specifications of the EQE SUV, the battery capacity is 90.56 kWh and the range on a single charge is 460-547 km.

■ The luxury of luxury, Maybach S 680 4MATIC Virgil Abloh Edition

The third collaboration between Mercedes-Maybach and the late artist and architect Virgil Abloh, the 'New Mercedes-Maybach S 680 4MATIC Virgil Abloh Edition', a limited edition of 150 units, was unveiled for the first time in Korea at the 2023 Seoul Mobility Show.

▲ The new Mercedes-Maybach S 680 4MATIC Virgil Abloh Edition

This is a model of the Mercedes-Maybach S-Class, the top-of-the-line flagship sedan of Mercedes-Benz, with a unique two-tone color design by Virgil Abloh.

The upper part of the vehicle is in obsidian black, the lower part and sides are in Colorado beige, a color resembling sand, and the interior is also infused with Virgil Abloh's style.

Mercedes and Virgil Abloh's second collaboration, 'Project Maybach', was also exhibited and attracted attention.all.

▲Project Maybach

Designed to house solar cells beneath the transparent surface of the show car's front hood, the visionary two-seater electric off-road coupé model, measuring 6 m long, combines contrasting features such as Maybach design elements and new outdoor adventure design motifs.

In addition, Mercedes unveiled the 'Project Mondo G', which combines the design codes of the G-Class and Moncler, for the first time in Asia at the 2023 Seoul Mobility Show, and also introduced the 'Mercedes-AMG G 63 K-Edition', a special model commemorating the 20th anniversary of Mercedes-Benz Korea, for the first time.

▲ Project Mondo G


▲ Mercedes-AMG G 63 K-Edition

Meanwhile, the 2023 Seoul Mobility Show will be held for 10 days from March 31 to April 9 at KINTEX in Ilsan.

It will be a commemorative exhibition where overseas brands such as Mercedes-Benz, BMW, Tesla, and Alpha Motors, as well as domestic companies such as Hyundai Motors and Kia, will exhibit 21 new cars, including 8 new cars that will be released for the first time in the world and 9 new cars that will be released for the first time in Korea.