| Available for free to existing U+tv customers
| Priority provision to 1.25 million UHD2 set-top box users
| LG U+ provides 158 self-produced videos for free

There are signs that the senior generation in their 50s and older (55-65 years old) is changing from being content 'buyers' to content 'consumers'.
On the 12th, LG U+ launched 'U+tv Bravo Life', a media service that provides information needed by the senior generation on health, hobbies, travel, etc. in one place so that they can enjoy it easily and conveniently.

Following the launch of 'Children's Country' targeting customers in their 30s and 40s with young children, and 'Netflix' for enthusiasts in their 20s and 30s, LG U+ has established an IPTV media service lineup that encompasses a wide range of age groups by launching BraforLife targeting seniors in their 50s and above.

Despite making up the largest proportion of the overall population, the senior generation has been marginalized in the content market. Most seniors have limited themselves to supporting the consumption of content by other generations, such as their children and grandchildren, rather than consuming content themselves.

LG U+ conducted its own customer survey to launch a media service for the senior generation. The results showed that most seniors have a positive and proactive outlook on life, such as wanting to continue learning something after retirement, starting new things, and traveling freely.


Content tailored to the senior generation
The senior generation is interested in health, but they find existing TV health programs too commercial and cannot trust them. They also feel regret over the lack of content that they can relate to due to the flood of entertainment programs aimed at the younger generation, but they also have a strong desire for something sophisticated and new.

Accordingly, Bravo Life provides 158 LG U+ self-produced videos specialized for the senior generation for free.
'My Family Doctor' is a health program that provides essential information on various diseases at a level that viewers can understand. This program, conducted by professors at Seoul National University Hospital, consists of 90 episodes of 40 minutes each.
'My Second Job' is a program with a total of 9 episodes in which people of the same age who have found new jobs after retirement can visit their workplaces and receive advice on designing their second lives.

In addition, 22 advanced smartphone usage tips, such as booking flights with Skyscanner, and 32 healing ASMR videos are also included, and more will be updated in the future.


UX tailored to senior generation
The service screen uses an overall green color that is easy on the eyes to minimize eye fatigue. Additionally, content navigation is made easier by using 30% larger fonts and intuitive icons and images compared to existing services.
The main screen 'Lounge', which appears first when you enter Bravo Life, provides natural scenery and sounds that calm the mind and body. Information useful for daily life such as seasonal information, weather, fine dust, and famous quotes are also displayed.

The 'Health' menu is composed of a theme section that provides health information by period and a menu by body part, making it easy to access the health information you want to know. The menu includes information about my family doctor, as well as health documentaries, entertainment, exercise, food, doctors, and hospitals.

The 'Travel' menu is comprised of various travel stories, historical and cultural documentaries, travel YouTube videos, and 360-degree galleries. As with health, a theme hall is provided that provides travel information by period.

The 'Hobby' menu consists of cultural spaces for the active senior generation with diverse interests such as performances, art, history, TV sports, humanities, golf, and billiards. The 'People' menu contains content about my second job, human documentaries, animals, family, and current affairs.

Bravo Life is available free of charge to existing U+tv customers without any additional fees. It will be provided first to 1.25 million UHD2 set-top box users, and the scope will be expanded through future updates.


Why the senior generation?
LG U+ is known to have secured the largest number of subscribers in the recent IPTV market with services specialized for the infant and toddler generation, such as Kidsland. The launch of Bravo Life was made under the plan to accelerate its progress by opening up the 8 million senior generation market.

KT also introduced 'Cheong·Ba·Ji (Youth is Right Now)', an active senior content dedicated section of 'Olleh TV' last year. KT, which recently significantly expanded the number of contents from around 1,000 to around 5,000, is accelerating its efforts to target the senior generation.

It has also been reported that SK Broadband plans to upgrade the ‘Senior Menu’ provided on its IPTV ‘B tv’.

An official from a telecommunications company said, “The reason IPTV operators are paying attention to senior content is because the senior generation, also known as baby boomers, has emerged as the main consumer of culture.”

The Korea Health Industry Development Institute forecasted that the domestic market size of senior business would grow from KRW 33.2241 trillion in 2010 to KRW 124.9825 trillion in 2020.

According to the 2018 National Leisure Activity Survey conducted by the Ministry of Culture, Sports and Tourism, the most popular leisure activities among Koreans last year were watching TV (71.8%), searching the Internet (36.7%), and shopping/eating out (32.5%).

In addition, compared to 2016, leisure activities, tourism activities, and sports participation activities decreased, while cultural and artistic viewing activities and sports viewing activities increased. In summary, the size of the content industry targeting the senior generation is expected to continue to grow in the future.
“We are delighted to introduce an IPTV service for active seniors who prepare for their second life by actively learning, enjoying, and participating even after retirement,” said Lee Gun-young, managing director in charge of home media products at LG Uplus. “We will continue to take the lead in developing services to provide diverse enjoyment and learning to customers of various age groups.”