As the spread of on-device AI is expected to begin in earnest in 2025, the first generation of agentic AI services and AI devices that support them are appearing on the market.

Mediatech company Seerslab unveiled its smart glasses 'AInoon' equipped with generative AI technology at Inspire Day held at C Square in Gangnam-gu, Seoul on the 12th.

AIINUN announced that it will begin global pre-order sales in February 2025 and will be released in the second quarter.

The AIINUN is battery-powered and features a camera, microphone, open-ear audio, and a touchpad. It analyzes voice commands and front-facing camera-based visual information to provide real-time information guidance, creative problem-solving support, and customized recommendation functions.

On this day, CEO Jinwook Jeong of Searslab personally demonstrated a usage case, wearing AIINUN and standing in front of a mirror, he presented a demo where he asked about today's outfit and asked for and received recommendations on outfits suitable for a new product launch event.

Director Kim Byung-soo said that the way business cards are exchanged will change significantly with the use of AIINUN. While it used to be a complicated UX form of taking a picture of a business card, opening an app, and saving it, saving business cards using AIINUN will be a process in which the album automatically curates the taken business card image, automatically suggests an optimized app, and then links and saves it. He expected that the UX process would become significantly simpler.

In addition, Searslab introduced everyday applications such as AI-based map guidance, character recognition and interpretation/translation, recipe recommendations and cooking guides through ingredient recognition, exercise equipment recognition and exercise method recommendations, and guidance on medication instructions.

The price of AIINUN is $149 (about 200,000 won), and it was announced that the second generation product will be released in the fourth quarter of 2025. In addition to general popular models, it is expected that specialized products for various industrial fields such as education, medicine, and smart factories will be released by introducing industrial devices.

AIINUN is pursuing a hybrid AI strategy that utilizes mobile computing power and server AI operations rather than AI through its own processor. Through this, it seems that the lightweight form factor of 50g is its strength.

It is positioned as a companion device based on communication such as Wi-Fi and Bluetooth, and is expected to be utilized as an AI peripheral device in the AI era.

Searslabs expected to attract killer content by providing a marketplace and SDK connected to AI Eye. By creating an open ecosystem, it encouraged not only existing mobile apps but also generative AI apps to expand their areas in AI glasses.

Son Jae-kwon, CEO of The Milk, said, “AI agents are being formed not only in CS but also in various fields such as HR, service, and IT,” and predicted, “The next step is the Large World Model (LWM), and the key at this stage will be smart glasses.”

CEO Jeong Jin-wook said, “Since AI calculations will be performed mostly on servers, we plan to apply a subscription model, and the subscription model will be revealed along with the full launch early next year,” adding that it will be roughly at the level of an OTT subscription fee.

Experts also predict that the presence of content and killer apps will be important for the spread of smart glasses, and attention is focused on whether applications and services that meet users' needs will be linked.