As the global semiconductor and electronic component supply chain is disrupted by the COVID-19 pandemic, Mouser is positioning itself as a global distributor featuring the latest semiconductor and electronic components from over 1,200 manufacturers worldwide. Mouser Electronics’ participation in KES 2022 provided an opportunity to meet customers face-to-face for the first time and receive various feedback. We spoke to Daphne Tien, VP of Marketing and Business Development for Mouser Electronics APAC, to learn more about Mouser’s participation in KES 2022, the tools that support Mouser’s website services, and Mouser’s strategy and aspirations for the future.
■ I understand that KES 2022 is Mouser’s first domestic exhibition participation. What is the reason and purpose for participating in KES 2022?

Since Mouser was founded in 2016, we initially judged that we would not have the capacity to participate in large exhibitions due to issues such as a lack of manpower. After about three years, the internal situation has improved a lot, but due to the outbreak of COVID-19 and the resulting sanctions, I was unable to participate.

Fortunately, external conditions have improved significantly since this year, and furthermore, Mouser has secured sufficient manpower through steady growth over the past three years.

Participating in KES gave us the opportunity to hear feedback and share diverse opinions from many customers through direct communication with Mouser’s customers.

For example, customers who use Mouser have always used online to place orders, and because of this, they felt that there was a lack of special relationships with customers. They expected that by meeting customers at the event, they would be able to focus on their voices more closely.

In addition, Mouser is currently greatly expanding its local service support for the Korean market. We hope to form a closer relationship with Korean customers by providing conveniences such as real-time consultation and various materials in Korean.

■​ Please introduce the various services that will be introduced for engineers in the future, including KES2202 and the Mouser website.

Mouser is a global distribution company that distributes parts from over 1,200 manufacturers worldwide.

The Mouser website provides easy access to a wide range of products. Mouser focuses on demonstrating its commitment to not only providing products, but also introducing the world's most cutting-edge semiconductors and electronic components.

Visitors to the trade show booth were provided with information about the tools and various customer services available on the Mouser website.

For example, when purchasing electronic components, it is not easy for engineers or purchasing managers to find exactly the product they are looking for. That's why Mouser offers tools to streamline the purchasing process, one of which is the BOM tool.

This is a service that allows companies to find products with appropriate price range and performance by inputting and converting costs, and Mouser is introducing various tools including this one.

We are putting a lot of effort into providing services like this one that can help engineers and buyers improve their work efficiency by helping them find the products they want quickly.

■​ Please tell us about Mouser’s major future business plans.

At Mouser, our business strategy is to introduce the latest products.

We are continually adding manufacturers to expand our overall range, with 36 new manufacturers joining our supplier base in 2022, expanding our overall product portfolio.

Another important point is to provide a variety of technical resources where engineers and buyers can find the latest technology trends.

So, going forward, our goal is to provide a learning environment where you can learn about the latest technology trends, as well as a place to purchase electronic components on our website.

thank you