Logitech (CEO Jeong-Hoon Jo), a company specializing in personal peripherals, has joined hands with Jooyeon Tech to promote offline sales.

Logitech announced on the 16th that it has signed a strategic partnership with Jooyeon Tech Co., Ltd., a leading domestic PC manufacturer, to promote offline sales.

The two companies signed this business agreement to expand distribution channels for Logitech products and allow more consumers to experience peripheral devices such as mice and keyboards. Logitech plans to increase its offline influence by starting to sell its products at approximately 400 Jooyeon Tech dealerships and centers nationwide.

Logitech will also form partnerships with PC rooms with a high level of understanding of peripherals and will conduct marketing activities through more diverse channels based on the network of Jooyeon Tech, which has 35 years of experience in targeting B2B and B2G sectors such as corporations, education, and public institutions.

Logitech Korea CEO Cho Jeong-hoon said, “Logitech has established itself as a premium brand in the peripheral market by releasing high-performance products suitable for various fields such as gaming, coding, and office work, and conducting collaborations that reflect the tastes and needs of consumers.” He added, “We will do our best to capture the hearts of the domestic market and consumers together with Jooyeon Tech, which has a solid offline infrastructure.”

Jooyeon Tech Vice President Heo Hwan-seok responded, “We will play a key role in expanding offline sales channels for Logitech products by utilizing the know-how of operating the largest nationwide direct service among domestic small and medium-sized enterprises,” adding, “Through this partnership, we will strive to not only expand official sales outlets but also present differentiated customer service.”