CES, which had about 4,400 companies participating in 2020 before COVID-19, remained at around 1,490 to 1,900 companies for two years due to the COVID-19 pandemic, but has mostly recovered to its previous size with about 3,500 companies participating since last year. This year, it is expected to be held on the largest scale ever with over 4,000 companies participating.

The Ministry of Trade, Industry and Energy and KOTRA announced on the 8th that the largest integrated Korean pavilion ever will be built at CES 2024 in the U.S., which will be held for four days starting on the 9th.

CES is the world's largest ICT and home appliance exhibition, and has recently expanded its scope to include mobility, health, and beauty. This year, it is expected that many Chinese companies will participate, making it the largest CES ever.

In Korea, around 760 companies, including large corporations such as Samsung, LG, Hyundai, and SK, as well as small and medium-sized enterprises, participated, achieving the largest scale ever.

In particular, this year, the Ministry of SMEs and Startups and the Seoul Metropolitan Government will participate in the CES Integrated Korea Pavilion for the first time, and a total of 32 organizations and 443 companies will participate, creating the largest integrated Korea Pavilion ever.

The number of Korean companies that won the 'CES Innovation Awards' is also the highest ever, with 143 domestic companies out of the 310 award-winning companies announced in November last year, accounting for about 46%.

△Woncom Co., Ltd., which was selected for the 'Best Innovation Award', △Mandro Co., Ltd., △Mun Co., Ltd., △Gaudio Lab, △Alux Co., Ltd., △Cellico Co., Ltd., △Entrreality Co., Ltd., △Confort Lab Co., Ltd., △Sdaram Co., Ltd., △Banff, △TI Co., Ltd., △May I Co., Ltd., and △Bolt Creation, 13 companies participating in the Integrated Korean Pavilion, received the 'Innovation Award'.

It has been reported that the Korea Trade-Investment Promotion Agency (KOTRA) is supporting the expansion of awards for domestic small and medium-sized enterprises through 1:1 mentoring and sharing of know-how from companies that won awards in previous years.

Also, on the 10th, 16 global companies including IBM, Walmart, and FedEx will participate in the 'K-Innovation Day' hosted by KOTRA, and efforts will be made to improve the performance of participating companies on-site by arranging pitching challenges and meetings with overseas venture capitals and buyers.

Cho Ik-no, Director of Trade Policy, said, “The establishment of the largest integrated Korean pavilion ever at CES and the winning of the Innovation Award are meaningful results that will enhance export vitality and expand the export base,” and added, “We will continue to maintain the export growth momentum.”He said, “We plan to actively support export marketing for our companies, including expanding participation in overseas exhibitions and establishing an integrated Korean pavilion.”