Samsung Electronics unveils the 114-inch Micro LED, the largest in Korea, and strengthens its strategy in the ultra-premium TV market.

Samsung Electronics announced on the 7th that it has expanded its Micro LED lineup from 89-inch and 101-inch to 114-inch, broadening consumer choices in line with the market trend favoring ultra-large displays.

Micro LED is a micrometer (㎛) unit LED that produces light and color on its own without a backlight or color filter, realizing the best picture quality and providing an immersive viewing experience in any environment.

The 114-inch Micro LED is priced at 180 million won and can be found at the Samsung Store Hyundai Pangyo.

Samsung Electronics is giving away an 85-inch Neo QLED 8K (QND900) to customers who purchase a 114-inch Micro LED, and is offering a discount on the JBL L100 MK2 speaker. In particular, customers who purchase this month will also receive an additional 3 million won worth of a Signiel Seoul accommodation voucher.

“Micro LED is the ultimate display that has the advantages of all TVs on the market,” said Kang Jin-sun, executive vice president of Samsung Electronics Korea. “It will expand the choices of consumers who recognize the value of ultra-high-definition displays with the best technology and lead the ultra-premium TV market.”