| First public release of HERA products, an ultrasound diagnostic equipment platform
| Low-dose imaging technology, US FDA approved
| Samsung Diagnostic Equipment Utilization Seminar Held

Samsung's efforts to pioneer the medical device market are bearing fruit.

Samsung Electronics and Samsung Medison participated in the 35th Korea International Medical & Hospital Equipment Show (KIMES) held at COEX in Samseong-dong, Seoul from the 14th to the 17th and showcased their latest medical devices and diagnostic assistance functions.

At this exhibition, Samsung focused on displaying its full lineup of ultrasound diagnostic devices for diversifying medical departments such as obstetrics and gynecology, radiology, and orthopedics, as well as low-radiation digital X-rays that drastically reduce X-ray radiation exposure.

In particular, the 'Ultrasound Zone' attracted attention by exhibiting for the first time in Korea the new product 'HERA W10' that uses the premium ultrasound diagnostic device platform 'HERA', which was first unveiled at the International Society of Ultrasound in Obstetrics and Gynecology (ISUOG) last year.
HERA W10 is equipped with ▲ next-generation beamformer 'CrystalBeam' and ▲ image processing engine 'CrystalLive'.▲The 'Crystal Architecture' consisting of the 'S-Vue Transducer', a single-crystal probe technology, is applied, providing superior image quality with 11 times the signal processing capacity and 10 times the data transmission speed compared to existing Samsung ultrasound diagnostic devices.

The 'MV-Flow' function, which helps detect microscopic blood flow and measure low-velocity blood flow, and the 'LumiFlow' function, which shows blood flow in three dimensions, intuitively and quickly show the structure of small blood vessels, which not only helps identify lesions such as cancer or inflammation, but also increases diagnostic reliability.

HERA W10 won a silver award at the IDEA (International Design Excellence Awards) 2018 for its ‘FreeForm’ design that is easy to adjust considering the user’s line of sight, distance from the patient, etc.

This product has a wide range of motion for easy examination from various locations depending on the type of treatment performed by medical staff, and can reconfigure desired menus on the touch screen like a smartphone, thereby increasing the examination time and convenience of use.

'X-ray Zone' introduced 'GM85 with Prestige', a prestige digital X-ray lineup that applies further improved low-radiation image processing technology.

This product features 'S-Vue', an image processing technology that reduces X-ray radiation exposure by half compared to conventional imaging methods while providing chest images of equivalent quality to conventional methods. This technology was approved by the U.S. Food and Drug Administration (FDA) in 2017 for adult chest, and in 2018 for pediatric abdomen, chest, and head and neck as an imaging technology that reduces radiation dose by up to 45%.
The 'GM85 with Prestige' is equipped with the 'S-Detector', which has twice the strength of the company's existing detectors. The 'S-Detector' is a medical device component that converts X-ray results into digital files and transmits them to a PC. It also has IP54-grade waterproof and dustproof functions, so it is less likely to malfunction due to submersion even when exposed to liquid medicines such as poisons.

On the 17th, the last day of the exhibition, Samsung held a seminar that combined theory and practice using Samsung's ultrasound diagnostic equipment. This seminar was an introductory training course on the use of ultrasound diagnostic equipment, designed primarily for practicing physicians, in anticipation of an increase in demand for ultrasound diagnosis as health insurance coverage for lower abdomen and urinary tract ultrasound will be applied starting February of this year.

“Diagnostic assistance features that incorporate Samsung’s unique technology and design are receiving positive responses from the market,” said Dong-soo Jeon, president and CEO of Samsung Medison and head of the Medical Device Business Unit at Samsung Electronics. “We will continue to lead the industry by developing patient-centered medical devices, such as ultrasound diagnostic devices and low-dose X-rays that can be used in various clinical departments.”