Domestic researchers are leading the global broadcast media market by revealing core broadcasting and media technologies utilizing AI.

The Electronics and Telecommunications Research Institute (ETRI) will showcase the latest broadcasting and media-related technologies developed by its research team at the world's largest international broadcasting equipment show (NAB 2024), which will be held for four days from the 14th at the Las Vegas Convention Center in the United States.

The technologies on display are: △Automatic metadata creation and image search technology △Shot prediction and virtual shot creation technology △ATSC (Advanced Television Standards Council) 3.0 disaster information media service platform for the visually and hearing impaired △ATSC 3.0-based tactile support-type stereoscopic media service technology.

The automatic metadata creation and video search technology released by ETRI automatically creates metadata by analyzing videos owned by media companies, etc. It supports multi-modal video search, automatically creates metadata using the latest AI technology, and provides various video search functions. ETRI introduced that “it can provide an efficient video search service in a large-capacity archive environment.”

Additionally, shot prediction and virtual shot creation technology is a technology that analyzes footage shot simultaneously with multiple cameras to automatically create a rough-edited video and create a virtual shot with a new composition. It was developed as a plug-in app for professional video editing software that efficiently produces video content of various compositions and can also be used in related service fields.

ATSC 3.0 disaster information media service platform technology for the hearing and visually impaired provides disaster information in various media (avatar sign language video for the hearing impaired, audio explanation for the visually impaired, customized images for foreigners) so that even people with limited access to disaster information can easily understand it.

This technology provides services by linking ATSC 3.0-based set-top boxes and various smart devices that can receive and play disaster information media in a cloud environment.

ATSC 3.0-based tactile-supported stereoscopic media service technology is an immersive, realistic content service technology that delivers stereoscopic images and tactile sensations to viewers in a media streaming service environment.

ETRI is currently promoting international standards for the technology and securing the source technology for AI content creation.

NAB Chairman Curtis LeGeyt said, “The media and AI service technologies that ETRI is showcasing at NAB 2024 are innovative technologies that will show the future direction of broadcasting.”

ETRI Media Research Center Director Lee Tae-jin also said, “Through this NAB 2024, we will widely publicize the excellence of ETRI’s media intelligence technology and contribute to the global advancement of domestic media companies.”