A commerce AI developed by a platform expert from Google has completed investment attraction. After five attempts at business model pivoting, it succeeded in chemically combining AI and commerce functions. It increased marketing accuracy by classifying potential buyers’ purchasing intentions into stages using AI.

Unbound Lab announced on the 24th that it has completed a strategic investment in Buildup Labs, which operates the AI analysis and marketing platform 'Catch Moments'.

Unbound Lab supports AIX (AI Transformation) of domestic and international startup teams, large corporations, and mid-sized companies, and has specialized in providing Rollup investment centered on restructuring, which was the main area of private equity funds, as AI-centered AIX Rollup investment.

During this process, while consulting on improving important indicators for beauty, healthcare, and consumer goods companies using AI, we reviewed related B2B startups in the US and Korea, noting that AI can improve customer acquisition costs. In addition, it was reported that Buildup Labs, which consists of key personnel who have led core tasks at Google, Accenture, Coupang, etc., was selected as the best team and will be investing in it.

Catch Moments, operated by Buildup Labs, is a model that analyzes all signals on the web app in all directions through LLM and uses AI to proceed with customized pitches for each actual sales stage, thereby turning fragmented purchasing potential in the consumer goods industry into sales reality through AI.

Unbound Labs' Park Hyun-woo, an auditor, said, "Buildup Labs is the only team that can actually implement AI that can patternize potential demand and directly connect it to sales based on the top-level insight that CEO Jeong-Hyeon Jeong has shown in business consulting and the actual project performance related to the ecosystem that each member has achieved at Google, Accenture, and Coupang." He also said that he will do his best to help them grow as he has been given the opportunity to invest.