Service to help customers respond to customers introduced in over 2,000 stores nationwide

LG Uplus announced that it will be introducing 'Uplus Assistant', an AI speaker service that will assist field sales representatives in responding to customers at approximately 2,000 stores nationwide.

'U+ Assistant' is a store customer service based on LG U+'s AI speaker 'U+ Our Home AI'. It can provide guidance on products and services, CS tasks, and even everyday conversations such as seeing people off and recommending drinks.

For example, when a customer visiting a store is looking for a popular mobile phone or rate plan, sales staff can ask the 'U+ Assistant' questions and get simple answers. They can easily hear somewhat complicated explanations, such as membership VIP benefits, and can also understand specific details, such as the difference between Giga and optical LAN. It is also useful to have a function that provides guidance on how to change the service name and required documents, or checks the customer's expected waiting time.


'U+ Assistant' can also have simple daily conversations, reducing the boredom of waiting for a mobile phone subscription. It can also say hello, introduce itself, sing songs, and provide information such as weather and news. Sometimes, he offers drinks to customers and even consults about their family's phone bills.

LG Uplus AI Marketing Team Leader Kwon Ah-young said, “We expect the AI speaker to play the role of a store consultant very well with the ‘Uplus Assistant’ service,” and added, “We will steadily collect opinions from over 2,000 on-site locations nationwide, continuously improve the questions and answers, and thereby increase the usability of the service.”

LG U+ believes that through ‘U+ Assistant’, Clova will expand its service area beyond fun to work efficiency. In the future, it is expected to expand the use of the ‘U+ Home AI’ service so that it can be used not only in U+ stores but also in various places where customer service is needed.