Samsung Electronics to hold CES 2021 entirely online
AI·IoT-based personalized services and robots unveiled
Global launch of Micro LED TVs in the first half of the year Samsung Electronics held a press conference on the 11th based on Eastern Standard Time prior to the opening of CES 2021, the world's largest consumer electronics show where all events are held online, and introduced new products and AI and IoT-based services that take into account individual lifestyles and tastes, focusing on 'Home'.
▲ President Seunghyun Jun introducing the 110-type Micro LED
[Photo = Samsung Electronics]
Samsung Research President Seung Hyun-jun, who hosted the conference, mentioned the 'BESOPKE' refrigerator as the first example, which allows users to choose the product type and color they need according to their personal taste and living space, and announced that a four-door type BESOPKE refrigerator will be introduced in North America this spring.
In the case of TV, one of the products most closely related to people's daily lives, Samsung explained how it takes into consideration the tendencies of different consumers by unveiling 'The Frame', which allows you to create your own gallery, and 'The Premiere', which allows you to create your own large-scale home cinema.
In particular, 'Micro LE' won the 'Best Innovation Award' at CES 2021 this yearThe D' 110 type was introduced as a display that optimizes all the experiences consumers want on the screen. The product will be introduced to the global market starting in March of this year, starting with the domestic market.
◇ Introducing personalized services based on AI and IoT Samsung Electronics introduced 'SmartThings Cooking' and 'Samsung Health' for smart TV as AI-based customized services. SmartThings Cooking is a service that manages the entire process from purchasing groceries to cooking according to individual preferences using the SmartThings app.
It provides customized diets and recipes that take into account individual eating habits, and allows users to order necessary ingredients online through the screen of the 'Family Hub' refrigerator or a mobile device. It also automatically transmits cooking mode, time, temperature, etc. according to the recipe selected by the user to the Samsung Smart Oven. This service is scheduled to be introduced first in Korea and the US within the first quarter of this year.
Samsung Health for Smart TV is a service that provides a variety of high-definition home training content, including stretching, strength training, yoga, and meditation. Through the 'Smart Trainer' function, users can check their posture accuracy, number of movements, and calorie consumption by viewing themselves exercising through a USB camera connected to the TV.
President Seung Hyun-jun explained that AI technology has already been applied to Samsung Electronics products. Samsung TVs optimize the image quality to 4K or 8K regardless of the resolution of the input video through deep learning, and analyze the lighting, sound reflection, and noise of the space in which they are installed to provide optimal sound. The 'Grande AI' washing machine and dryer continuously learn the consumer's washing habits to perform optimal washing and drying.
◇ Robots, the pinnacle of AI-based personalized services Samsung Electronics unveiled the 'Samsung Jetbot AI' for the first time. Jetbot AI is an AI robot vacuum cleaner equipped with the Intel® Movidius™ solution.
▲ Introducing Samsung Bot Care, Jetbot AI, and Samsung Bot Handy
President Seung Hyun-jun [Photo = Samsung Electronics]
With improved object recognition technology, it identifies and classifies surrounding objects on its own and finds the optimal cleaning path to drive autonomously. Using AI solutions, LiDAR sensors, and 3D sensors, it can even identify small obstacles, avoiding fragile items, wires, socks, pet waste, etc. while cleaning.
The 'SmartThings Pet' service was also released. This service is a pet care service that utilizes Jetbot AI's camera and sensors, and allows you to remotely check your pet's video. It is also possible to play customized music content or remotely control air conditioners, air purifiers, etc. to provide a pleasant environment. The two services are scheduled to be introduced first in Korea and the United States in the first half of the year.
Samsung Electronics also unveiled a robot it is researching. First, the 'Samsung Bot™ Handy' is being unveiled for the first time at this event. It is a future home service robot that can recognize the location and shape of objects and grab or move them, and help with various household tasks such as setting the table and organizing dishes.
An improved version of 'Samsung Bot™ Care', first unveiled at CES 2019, was also introduced. In addition to existing elderly care, the new Samsung Bot Care expands its scope to include various family members, providing personalized services such as schedule management, healthcare, education, and video meetings.
In addition, the company revealed that it is continuously researching and investing in ▲'Samsung Bot™ Serving', which supports ordering and payment as well as food serving in shopping malls and restaurants, ▲'Samsung Bot™ Guide', a customer service robot, and ▲'GEMS', a wearable walking assistance robot.
CEO Seung Hyun-jun emphasized, “Robots are the pinnacle of AI-based personalized services, and it is important to enable them to serve as companions in personal lives through an optimized combination of hardware and software.”
◇ Sustainable future emerges as a hot topic in the ICT industry In addition to new products and technologies, Samsung Electronics also introduced its vision and efforts for a sustainable future.
▲ Recycling used smartphones into IoT devices
Galaxy Upcycling at Home Program [Photo = Samsung Electronics]
Samsung Smart TV has been recognized for its accessibility, winning the 'Best Innovation Award' at CES 2021 for its 'Sign Language Auto-Zoom Service' and the 'Innovation Award' at CES 2018 for its 'SeeColors' correction app for color vision deficiencies. Neo QLED and new QLED products launched this year will feature solar cell remote controls that charge with sunlight or indoor lighting and use recycled plastic, contributing to reducing greenhouse gases.
The 'Galaxy Upcycling at Home' program related to wireless products was also introduced. Galaxy terminals will be reborn as IoT devices controlled by the SmartThings app, so that they can be used as smart monitoring devices in homes where necessary, such as by detecting a baby's crying and receiving a notification, or by detecting the movement of a pet that is left alone and remotely turning on the living room lights.
In addition, the company introduced ▲low-power green memory technology ▲AI technology that saves water and electricity used in home appliances ▲eye disease screening device using old smartphones ▲eco-packaging application that can make small furniture using TV packaging materials, and announced that it will continue its efforts for a sustainable future.
Meanwhile, Samsung Electronics received 44 innovation awards at CES 2021, including the Best Innovation Award for TV (16), Audio (3), Monitor (1), Home Appliances (9), Mobile (11), and Semiconductors (4).
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