섬유 염색과 디지털 프린팅에 특화된 삼우디티피(대표이사 남윤호)를 찾아 최근 진행하고 있는 디지털화 및 B2C로의 시장 전환에 대한 이야기를 들어봤다.
Promoting B2C market transition based on B2B market know-how and technology
Maintain quality through database, build a fast progress system
“Samwoo DTP is constantly evolving through digitalization and the transition to a smart factory based on traditional textile dyeing and printing technology, and will also achieve success in the B2C market through customized services tailored to the needs of individual consumers, moving away from the existing mass order method.” Samwoo DTP (CEO Nam Yoon-ho), which our newspaper recently visited, is a company specializing in textile dyeing and digital printing, and is a leader in textile dyeing and digital printing that provides precise printing and dyeing services for natural fibers such as silk, cotton, and rayon.
The company is pursuing a transition to the B2C market based on the know-how and technological prowess it has accumulated in the B2B market, and is achieving great results in online product sales.
We are currently expanding our online business to respond quickly to small quantity, diverse orders and keep pace with market changes.
Samwoo DTP has specialized technologies in textile dyeing and digital textile printing, and is building an online-based business model that can meet the diverse needs of consumers.
In particular, digital printing can quickly produce a variety of designs desired by consumers in small quantities, enabling rapid response to the market.
In addition, the dyeing process is environmentally friendly and takes sustainability into account.We are providing products.
Samwoo DTP's technical strength lies in its ability to provide precise custom dyeing and printing on a variety of fabrics. Through this, we aim to provide customized services tailored to the individual needs of each consumer and get closer to them.
The company, which began as Samwoo Silk in 1987, is operated under a second-generation management system and has grown through its digital printing business.
Currently, the transformation into smart factories is underway across industries, and we are focusing on building computerized and automated systems.
We plan to maintain quality through database management and build a system that allows customers to check the progress in real time as soon as they place an order.
Samwoo DTP is constantly evolving through digitalization and transition to a smart factory based on traditional textile dyeing and printing technology.
We aim to reflect the diverse needs of our customers and provide reliable products and services online.
Nam Yoon-ho, CEO of Samwoo DTP, said, “Samwoo DTP’s growth and change are due to the fact that we are constantly taking on new challenges and innovating in the fields of textile dyeing and digital printing,” and added, “We will continue to do our best to accurately reflect our customers’ needs and improve quality. We ask for your interest and support.”