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LG and Samsung clash in outdoor unit market… Participating in US air conditioning exhibition AHR Expo

기사입력2025.02.10 11:45


▲LG Electronics Participates in AHR Expo / (Photo: LG Electronics)

LG and Samsung Actively Target North American Air Conditioning Market
Low global warming potential refrigerants are the trend

At the AHR Expo, hosted by the American Society of Heating, Refrigerating, and Air-Conditioning Engineers, around 1,800 global companies are participating to showcase their latest products and technologies, while the two leading domestic electronics companies, Samsung and LG, are participating to showcase their latest outdoor units and air-conditioning systems.

Samsung Electronics and LG Electronics participated in the '2025 AHR Expo', the largest air conditioning exhibition in North America, held in Orlando, Florida, USA on the 10th, exhibiting and introducing home and commercial air conditioning solutions.

■ LG, first participation in newly established ES business division

LG Electronics has prepared a space of 195 pyeong in total for this year's exhibition, the first of its newly established ES Business Division's exhibitions, aimed at becoming a global top-tier integrated air conditioning company. In order to emphasize the ‘Core Tech’ technology, the exhibition hall was designed so that the internal structure and core components of the product could be intuitively seen.

As the importance of thermal management solutions has increased due to the recent expansion of investment in AI infrastructure by big tech companies, LG Electronics' 'Chiller' is attracting attention in large-scale air conditioning demand sites such as AI data centers, large buildings, and factories.

This exhibition will introduce the 'Oil-Free Inverter Turbo Chiller', which does not use lubricant on the motor shaft. The 'Oil-Free Inverter Turbo Chiller' uses magnetic bearing technology that supports and floats the rotating shaft of the compressor motor that rotates at high speed in the air using electromagnetic force, thereby reducing friction loss and increasing energy efficiency.

In addition, we will introduce the 'Inverter Heat Pump' lineup that takes into account various climates across the U.S., the 'Residential Cold Region Heat Pump' that won the 2025 AHR Innovation Award, and the 'Inverter Scroll Chiller' and 'Multi-V-Eye' that use R32 refrigerant with reduced GWP due to the ban on the use of refrigerants with a GWP of 750 or higher.

LG Electronics will set up a separate parts solution exhibition booth to showcase core components such as compressors and motors. It will unveil for the first time a 27-ton (USRT) large-capacity scroll compressor with improved compression structure and enhanced stability, and expand its commercial business area. In addition, the company announced plans to respond to various needs with scroll and rotary compressors for cold-oriented heat pumps developed in cooperation with HVAC manufacturers.

LG Electronics ES Business Division Vice President Lee Jae-sung said, “We will accelerate our B2B business and expand our influence in the global air conditioning market with various space and climate-customized heating and cooling solutions, including chillers that are attracting attention as AI data center heat management solutions.”

■ Samsung targets North American market with hybrid outdoor unit


▲Samsung Electronics Participates in AHR Expo / (Photo: Samsung Electronics)


At this exhibition, Samsung Electronics will exhibit its home and commercial air conditioning solutions, including the high-efficiency hybrid inverter outdoor unit 'Hylex R454B', the home heat pump 'EHS', and the high-efficiency system air conditioner R32 'DVM' lineup, in a booth size of approximately 100 pyeong.

In particular, Samsung Electronics sought to differentiate itself by exhibiting a high-efficiency hybrid HiRex outdoor unit that is easy to install and has excellent compatibility with indoor units, in order to make a new inroad into the North American home unitary market.

When replacing the product, the Hirex outdoor unit can use the existing refrigerant pipes and wires, and can be connected to pipes of various sizes, providing both installation convenience and cost savings. Home unitary products are a North American-specific air conditioning method used in homes and small to medium-sized buildings, and cool the room by blowing cold air through ducts.

Samsung Electronics, like LG, will also introduce a commercial DVM large-capacity system air conditioner that uses R32, which has a global warming potential (GWP) of approximately 32% of the existing refrigerant R410A. In addition, the home heat pump EHS is a solution applied to floor heating and hot water supply, and it can create hot water using air heat and electricity, so it is more efficient and produces less carbon than boilers that use fossil fuels.

Samsung Electronics DA Business Division Managing Director Choi Hang-seok said, “Samsung Electronics has presented innovative air conditioning solutions that combine its unrivaled technological prowess with SmartThings connectivity experience,” and added, “We will continue to actively target the global air conditioning market, including the North American market.”