A monetization ecosystem for content created through generative AI is expected to be established. Accordingly, attention is focused on whether a new creative ecosystem will blossom.

PIP Labs, the US developer of IP blockchain platform Story, announced on the 9th that it has signed a strategic partnership with image generation AI platform Stability AI and will work to build an ecosystem for copyright protection and monetization of AI-generated content.

Story is a blockchain platform that converts intellectual property (IP) into programmable digital assets to help IP holders protect, share, and monetize their ideas. Through this collaboration, the company focuses on protecting the rights of all contributors to AI-generated content, including creators, developers, and artists, and building a compensation system.

In particular, the story focused on the problem of the lack of a clear path for creators to generate revenue from secondary creations in the open source AI ecosystem. Accordingly, the company announced that it will establish a systematic revenue distribution system by collaborating with Stability AI to track the contribution of the entire process of AI-generated content and transparently record this on the blockchain.

It is reported that AI applications currently operating within the story platform have entered the commercialization phase. AI image remix platform 'Mahojin' and AI creative e-commerce platform 'ABLO' are providing real services by combining Stability AI's AI model with Story's blockchain technology.

“Protecting creators’ copyright and empowering them to be properly compensated for their work is a core value of Stability AI,” said Scott Trowbridge, Vice President of Stability AI. “Story’s innovative blockchain technology, combined with our AI model, can provide real benefits to creators.”

The story is planned to expand into a system where all contributors can share the profits when creating AI models. For example, various forms of learning data such as artists’ unique styles or voices will be registered as IPs, and users will be supported to use and fine-tune the registered IPs to create their own AI models. In this process, the plan is to create an ecosystem where the profits generated can be compensated according to the level of contribution.

“With the unprecedented advancement of AI technology leading to an explosion of creative works, the synergy between AI and blockchain is not only powerful but essential to protecting the rights of contributors,” said Jason Zhao, co-founder of PIP Labs. “By leveraging Stability AI and Story’s technologies to provide fair compensation to contributors and establish a system to protect copyright, we plan to open a new era of open source AI development.”