AI semiconductor company DeepX announced on the 10th that it has hired Jeon Jae-doo, NXP’s product marketing director, as the head of its US corporation to advance into the global market.

CEO Jeon Jae-doo is a veteran who has worked in various roles for over 20 years at global semiconductor and IT companies such as ST-Ericsson, TI, and NXP. He has accumulated experience in hardware design, technology marketing, and sales in various fields such as mobile, automobile, and home entertainment.

In particular, at NXP, he served as the director of product marketing for the North American and Korean markets in the Security and Connectivity Business Unit, where he established a stable sales structure targeting global customers such as Samsung and LG and discovered next-generation semiconductor business opportunities.

DeepX plans to strengthen its business in the North American market centered around CEO Jeon Jae-doo. CEO Jeon stated, “AI semiconductors are a field where hardware and software must be closely combined to maximize performance,” and “I will contribute to DeepX’s business expansion by securing technological differentiation and customer-tailored solutions that can prevail in the global market.”

DeepX is also said to be seeking to expand its business leadership and local FAE workforce to handle customer acquisition and technical support in the US market. In addition, in the first half of the year, we worked to secure a global semiconductor distribution network by establishing a Taiwanese branch and pursuing cooperation agreements with global semiconductor distributors.

Attention is being paid to whether DeepX will strengthen its competitiveness in the global semiconductor market and become an AI semiconductor player in major markets such as the U.S. and Taiwan.