Samsung Electronics home appliance rental is now possible through SKT’s distribution network.

SK Telecom (CEO Park Jung-ho) announced that starting on the 29th of this month, it will be possible to directly experience/consult on Samsung Electronics’ home appliances, such as refrigerators and washing machines, and sign up for a rental subscription service through its distribution network.

In particular, through collaboration with SK Magic, you can receive product management services such as periodic filter replacement and cleaning, and the price is also competitive, being up to 20% cheaper than the regular price.

In addition, SKT and Samsung Electronics will also present a service that allows voice/remote control of Samsung Electronics home appliances through the integration of the two companies' AI technologies, NUGU AI and SmartThings.

It will be available starting on the 29th through SKT's 3,300 offline distribution networks and online contact points such as customer centers.

The Samsung Electronics home appliance products that will be introduced for the first time through SK Magic Rental are five product groups, including the BESPOKE refrigerator, kimchi refrigerator, air dresser, washing machine, and dryer, and there are plans to further expand the product group in the future.

SKT's Jaewoong Yoon, in charge of subscription marketing, said, "The Samsung Electronics home appliance rental service that we are introducing this time is not a simple rental service, but the key point is that it provides additional value through AI collaboration between the two companies." He added, "We will continue to combine SKT's communication services, subscription services, and AI technology to provide greater efficiency to customers in the future."“I will try my best to make you feel the dragon,” he said.