Samsung Electronics held its first Galaxy Unpacked event in Korea and unveiled its latest new products that reflect user experience.

Samsung Electronics held 'Samsung Galaxy Unpack 2023' for the first time in Korea at COEX in Samseong-dong, Seoul on the 26th. At this event, a number of new products were unveiled, including the 'Galaxy Z Flip 5', 'Galaxy Z Fold 5', 'Galaxy Watch 6 and Watch 6 Classic', and 'Galaxy Tab S9 series'.

Samsung Electronics' global mobile phone launch event, 'Unpacked', literally means opening the product box, and is an event to release a new product. Since unveiling the Galaxy S in Las Vegas, USA in March 2010, Samsung Electronics has held Unpacked events in Spain, Germany, the UK, and more, and finally held its first event in Seoul, the capital of South Korea, this year.
The event was packed with over 2,000 people, including domestic and foreign reporters, influencers, partners, and Samsung officials. The event venue was filled with the excitement of idol groups such as BTS' Suga and Ive's Jang Won-young, as well as fans from around the world.

This year's Unpacked event, which started with a spectacular opening, unveiled the latest foldable phones, the 'Galaxy Z Flip·Fold5', 'Galaxy Watch6·Watch6 Classic', and 'Galaxy Tab S9 series'.

The innovative category of foldable smartphones, which Samsung Electronics introduced four years ago, has evolved with ideas derived from users' experiences.
The most noticeable change in the 'Galaxy Z Flip 5' is the form factor innovation achieved with the enlarged cover display 'Flex Window'. Compared to the previous model, the cover display has become approximately 1.8 times larger.

Users can now do more things on the cover display. They can now use functions more conveniently, such as checking widgets and apps, typing on the keyboard, and taking camera shots without opening the phone. 'FlexCam', which allows for various angle shooting with the premium camera, such as Flex Mode (a function that allows you to take pictures by setting the phone up at a desired angle without unfolding it), is expected to be useful for MZ people who enjoy taking selfies.

Although it is equipped with a flex window, the weight is the same as the previous model, and the 'Flex Hinge' eliminates the gap when folded, enhancing portability, allowing it to be folded without gaps or wrinkles, ensuring portability.

The battery capacity is the same as the previous model, but the efficiency has been upgraded by applying the Qualcomm Snapdragon 8 Gen 2 for Galaxy as the mobile AP.

“The Galaxy Z Flip5 is the ultimate tool for self-expression, taking the mobile experience to the next level,” said TM Roh, President and CEO of Samsung Electronics’ MX Business. “It helps you express your individuality with its stylish and bold design.”
The 'Galaxy Z Fold 5' has also become lighter and has enhanced various functions. Compared to its predecessor, it is up to 2.4mm thinner and about 10g lighter.

Additionally, functions such as multitasking have been enhanced, and brightness has also been increased. The useful 'Taskbar', which helps you switch between apps quickly, has improved efficiency with the maximum number of usable apps increased to four.

The Fold 5 is also equipped with the Qualcomm Snapdragon 8 Gen 2 for Galaxy, so the battery capacity is the same, but the CPU, GPU, and other performances have been improved.

President Roh Tae-moon introduced the Galaxy Z Fold5, saying, "It's a PC in your pocket. Its large screen provides an immersive experience anywhere, allowing you to enjoy multitasking and entertainment at the same time."

On stage that day, President Roh Tae-moon said, "Samsung Electronics Galaxy does not rest on its laurels of transforming bold ideas into experiences for customers, but pursues perfection through craftsmanship and technological innovation down to the smallest detail."

■ The health partner on your wrist, the ‘Galaxy Watch 6’ series
The 'Galaxy Watch6' series with enhanced integrated health management functions was also unveiled. The series includes the 'Galaxy Watch6' with a circular design and the 'Galaxy Watch6 Classic' with a rotating physical bezel.

The Galaxy Watch 6 has a display that is approximately 20% larger than its predecessor while reducing the bezel, allowing users to see more information at a glance.

The 'Galaxy Watch 6' series is equipped with the 'Samsung BioActive Sensor' and a high-performance processor. This provides users with a more powerful integrated health management solution, including △sleep management △fitness coaching △heart health monitoring △menstrual cycle prediction.

Also, Samsung Pay is not supported, but T-money, Naver Pay, and Kakao Pay apps are supported. A Samsung Electronics official said, "It is not yet decided when Samsung Pay will be supported."

The 'Galaxy Watch 6' series will be released sequentially starting August 11, and pre-sales will be held in Korea from July 27 to August 7.

The 44mm model of the 'Galaxy Watch 6' will be released in graphite and silver, and the 40mm model will be released in graphite and gold. The price is 369,000 won for the Bluetooth-enabled 44mm model, 329,000 won for the 40mm model, 399,300 won for the LTE-enabled 44mm model, and 359,700 won for the 40mm model.

The 'Galaxy Watch6 Classic' comes in two models, a 47mm model and a 43mm model, and is released in black and silver colors. The price is 469,000 won for the Bluetooth-enabled 47mm model, 429,000 won for the 43mm model, 499,400 won for the LTE-enabled 47mm model, and 459,800 won for the 43mm model.

“Samsung Electronics is continuously working to provide innovative solutions that help users understand and manage their health conditions, such as sleep habits, exercise coaching, and cardiovascular monitoring,” said Tae-Moon Roh, President and Head of Samsung Electronics MX Business Division. “We expect the Galaxy Watch6 series to play a role as a partner that helps users form healthy habits in their daily lives.”

■ Premium tablet 'Galaxy Tab S9' series
Samsung Electronics' new premium tablet products, the 'Galaxy Tab S9' series, also included the 'Galaxy Tab S9 Ultra', 'Galaxy Tab S9+', and 'Galaxy Tab S9' models.

The 'Galaxy Tab S9 Ultra' is 36.99cm in size, the 'Galaxy Tab S9+' is 31.5cm, and the 'Galaxy Tab S9' is 27.81mm in size, maintaining a ratio of 16:10.

The main changes include premium features such as the Dynamic AMOLED 2X display, the 2nd generation Snapdragon® 8 processor for Galaxy, the vapor chamber, and IP68 water and dust resistance.

The Galaxy Tab S9 Ultra is equipped with the Galaxy Snapdragon® 8 2nd generation, and is the first Galaxy Tab to feature a vapor chamber and a two-way heat transfer structure, allowing for more comfortable use even when playing games or watching videos for long periods of time.

In addition, usability has been greatly expanded. The S Pen has been improved to support two-way charging, and it provides a PC-level work environment with functions such as Dex mode and the second screen, and can be used like a dual monitor to greatly expand usability and support flexible connectivity of the device. The UI/UX has also evolved to be efficient for multitasking. A ‘pop-up view’ function that allows you to split three tasks on one screen has also been added.

The 'Galaxy Tab S9' series will be released sequentially starting August 11. Pre-sales in Korea will be held from July 27 to August 3.

The 'Galaxy Tab S9' series is released in two colors, graphite and beige, and as 5G and Wi-Fi models. The price varies depending on detailed specifications such as memory and storage: the 'Galaxy Tab S9 Ultra' is priced from 1,598,300 won to 2,406,800 won, the 'Galaxy Tab S9+' is priced from 1,248,500 won to 1,637,900 won, and the 'Galaxy Tab S9' is priced from 998,800 won to 1,388,200 won.

Meanwhile, Samsung Electronics also started nighttime digital outdoor advertising at the N Seoul Tower in Namsan-gu on the 24th. The Galaxy Unpacked nighttime digital advertising will run every night from 8 PM to 11 PM until the 28th. In addition, the first Korean Galaxy Unpack was announced at major Samsung stores in Seoul, including 'Samsung Gangnam', 'Samsung Store Cheongdam', and 'Samsung Store Daechi' on Gangnam-daero in Seocho-gu.