삼성전자 갤럭시 S25 시리즈가 전작과 같은 가격에도 불구하고, 더욱 강화된 프로세서와 AI 성능 강화 및 전문 카메라가 필요 없는 완성된 카메라 경험을 제공하며, 전세계 최강 스마트폰으로 면모를 보였다.

▲Samsung Electronics MX Business Division President Noh Tae-moon unveils the Galaxy S25 series.
Equipped with Snapdragon 8 Elite AP for Galaxy, AI processing is enhanced
Pre-order from January 24th to February 3rd, worldwide release on February 7th
Samsung Electronics' Galaxy S25 series has emerged as the world's most powerful smartphone, offering a more powerful processor, enhanced AI performance, and a complete camera experience that doesn't require a professional camera, despite having the same price as its predecessor.
Samsung Electronics unveiled the 'Galaxy S25 series' at the 'Galaxy Unpacked 2025' event held in San Jose, USA on the 22nd.
“Samsung Electronics has been leading the mobile AI market through continuous innovation since launching the world’s first AI smartphone last year, and the newly released Galaxy S25 series will present the easiest and most intuitive AI experience ever with an even more advanced Galaxy AI,” said TM Roh, President and Head of Samsung Electronics MX Business. “The Galaxy S25 series will revolutionize users’ daily lives with ‘One UI 7,’ a platform optimized for mobile AI.”
The Galaxy S25 series is equipped with a new AI platform, 'One UI 7', and provides customized services based on advanced natural language understanding technology.
The 'Now Brief' feature allows users toIt analyzes smartphone usage patterns to provide personalized information, and the 'Circle to Search' function supports image, text, and voice searches. Users can run multiple apps simultaneously through voice commands.
The Galaxy S25 series is equipped with the ‘Snapdragon 8 Elite for Galaxy’ processor developed in collaboration with Qualcomm.
Compared to its predecessor, the ‘Snapdragon 8 3rd Generation for Galaxy’, the NPU has improved by 40%, and the CPU and GPU performance have improved by 37% and 30%, respectively.
Additionally, the 'ProScaler' function, which clearly expresses various contents based on the AI-based image processing algorithm designed into the chipset, has been installed for the first time, improving image quality by approximately 40%.
Here, Samsung Electronics' image quality improvement solution, 'mDNIe (Mobile Digital Natural Image),' is installed internally, which not only improves image quality and visibility, but also enhances power efficiency.
The heat dissipation system has also evolved to ensure stable performance for longer periods of time when using the smartphone.
The Galaxy S25 Ultra is equipped with a 'Vapor Chamber' that is approximately 40% larger than its predecessor.
Additionally, the Galaxy S25 series features an efficient heat dissipation system using a new thermal interface material (TIM). This allows users to enjoy a higher-performance mobile experience for longer periods of time.
Additionally, the Galaxy S25 series supports improved ray tracing that provides natural and realistic visual graphics and Vulkan, an application for 3D graphics, to provide a more realistic and stable gaming experience.
The Galaxy S25 series is equipped with a 50-megapixel ultra-wide-angle camera and an AI-based ProVisual Engine to support high-quality photo and video shooting.
The Expert RAW app for professionals and photography enthusiasts has added a ‘Virtual Aperture’ feature, which allows users to achieve depth of field similar to that achieved by professional cameras.
It offers excellent shooting performance even in low-light environments, and the ‘Audio Eraser’ function can remove unnecessary sounds from the video.
The Galaxy S25 series boasts a modern and stylish appearance with a rounded corner design. We've made efforts for a sustainable future by using batteries made of recycled cobalt and a recycled armor aluminum frame.
The Galaxy S25 series provides high security by applying 'PDE' technology to protect personalized data.
Domestic pre-orders will run from January 24 to February 3, and the global release will begin on February 7.
The Galaxy S25 Ultra will be released with 12GB of memory and 256GB, 512GB, and 1TB storage models as standard.
The prices are 1,698,400 won, 1,841,400 won, and 2,127,400 won respectively.
The model with 16GB of memory and 1TB of storage will be available in a single color, 'Titanium Jet Black', and will be available for purchase through Samsung.com. The price is 2,249,500 won.
The Galaxy S25+ model with 12GB of memory and 256GB of storage costs 1,353,000 won, and the 512GB model costs 1,496,000 won.
The Galaxy S25 model with 12GB of memory and 256GB of storage costs 1,155,000 won, and the 512GB model costs 1,298,000 won.
Samsung Electronics has frozen the prices of all Galaxy S25 series products in Korea at the same price as the previous model so that more customers can experience mobile AI.

▲Galaxy S25 series

▲Galaxy S25 series (Photo: Samsung Electronics)