# Software-Defined Device Concepts Every HW Engineer Should Know! (Automotive Edition)

Market research institutions forecast that SDV adoption rates will surge from 2.4% in 2021 to over 90% by 2029, with the market size expected to exceed $419 billion by 2028.  Tesla, a leader in SDV, is not only advancing OTA and infotainment but also venturing into insurance business based on vehicle data, breaking the conventional perception of traditional automakers that only sell automotive hardware and opening a new era of the automotive industry where profitability is generated even after vehicle delivery.
Thus, SDV signifies a transformation of the automotive industry from creating value through conventional hardware to creating value through software, similar to the IT industry.

Representative changes in SDV include the shift toward hardware optimized for software and the transition to centralized architecture, resulting in reduced ECU quantity and higher performance HPC systems. These changes raise concerns that component suppliers may experience significant profit reductions due to shrinking market territories.

This webinar will discuss the definition of SDV, changes in the mobility market resulting from it, and response strategies for hardware companies.

Held ahead of the 2024 Automotive Conference scheduled for September 3rd with SDV as the main topic, this webinar is conducted to help readers and attendees better understand the subject. It will be an opportunity to resolve questions about SDV, which has ambiguous concepts.

We look forward to your interest and participation.