AMD has launched new processors for B2B, including commercial notebooks and desktops, as it seeks to expand its share in the rapidly growing AI PC market. The company is targeting the market with its strengths in AI-based business productivity and improved power efficiency.

AMD unveiled its new AMD 8000 series processors on the 16th local time.

AMD announced the launch of the AMD Ryzen PRO 8040 Series Processors for commercial notebooks, the Ryzen PRO 8000 Series Processors for commercial desktops, and the Threadripper PRO 7000 WX Series Processors in a pre-launch media briefing.

The Ryzen Pro 8000 series processors are equipped with AMD Ryzen AI as standard and have advanced power efficiency to the next level with a 4nm process based on Zen4. Connectivity has been enhanced through Wi-Fi 7 and Bluetooth 5.4.

The 8040 series processors are designed for business notebooks and mobile workstations and focus on automation and efficiency, device optimization and predictive maintenance, creators, and security.

AMD released the results of a comparison showing that the Ryzen Pro 8040U has an advantage in processor and system performance over the Intel Core Ultra 7 165H at the same power consumption in terms of responsiveness (18%), multitasking (19%), CPU performance (43% based on Blender benchmark), graphics (54%), and content creation (35%).

One of the lineups is the AMD Ryzen 7 Pro 8840U, which has key specifications such as 8 cores and 16 threads with a base clock of 3.3GHz, a maximum clock of 5.1GHz, and 24MB cache with a power consumption of 15W. AMD boasted that the 8840U has a comparative advantage over the Intel Core Ultra 7 155H~165H in terms of ▲multitasking ability ▲performance ▲power efficiency ▲battery life, etc.

Today, as the use of generative AI applications increases, reducing latency when using related services, rapid responsiveness, and content creation experiences are emerging as key capabilities.

AMD boasts of its leadership in AI processing, and in a comparison test between Intel's Intel Core Ultra 7 and Ryzen 7 Pro 8840U, it demonstrated superior performance in AI models and generative AI.

It was reported that the 8840U showed superior performance in facial recognition and object recognition, document analysis, and video enhancement in Mobile Net v3 4%, ESRGN 43%, Yolo v8 79%, and Deeplab v3 17%. It also showed a comparative advantage of 28-61% in stable diffusion 1.5 and F16-32 AI benchmarks.

AMD is moving quickly to become the center of the AI PC ecosystem by building a partnership ecosystem with over 150 ISVs with AI capabilities. It will be released with Lenovo ThinkPad as well as HP EliteBook and ZBook.

“According to IDC, AI PC shipments will account for approximately 60% by 2027, and approximately 59% of enterprise customers said they want to adopt AI PCs in the early stages of launch,” said Ronak Shah, global commercial product marketing manager at AMD. “AMD is the first company to integrate NPUs on x86 to run AI workloads.”