LG전자가 상업용 디스플레이 기반의 산업별 맞춤 솔루션을 선보이며 고객의 공간 가치를 높이는 B2B 사업을 강화한다.
LG전자는 현지시간 4일부터 7일까지 스페인 바르셀로나에서 열리는 상업용 디스플레이 전시회 ISE 2025에서 ‘맞춤형 솔루션으로 고객과 함께 성장하다’를 주제로 전시관을 조성한다.
이번 전시회에서 매장·사무실·학교·교통수단·호텔 등 주요 B2B 고객의 현장에서 시너지를 창출할 수 있는 맞춤형 ID(Information Display) 솔루션을 선보인다.

▲'Kinetic LED' with generative AI technology applied / (Photo: LG Electronics)
AI-based kinetic LED advertising solution showcased
Ultra-high definition micro LED 'LG Magnit'
Discoloration resistant high brightness signage for outdoor environments
Retail Zone, lineup of fire safety standards acquired
LG Electronics is strengthening its B2B business by introducing industry-specific customized solutions based on commercial displays and increasing the value of customers' spaces.
LG Electronics will be setting up an exhibition hall under the theme of ‘Growing with customers through customized solutions’ at the commercial display exhibition ISE 2025, held in Barcelona, Spain from the 4th to the 7th local time.
At this exhibition, we will present customized ID (Information Display) solutions that can create synergy in the fields of major B2B customers such as stores, offices, schools, transportation, and hotels.
■ 'Kinetic LED' advertising solution with AI technology added The giant 'Kinetic LED' installed at the entrance to the LG Electronics exhibition hall applies AI technology. It is a hexahedral module that uses LEDs and mirrors in a composite manner, with a width of 7.18m and a height of 4.09m, and is made up of 88 connected LED signage panels. Each module rotates 360 degrees left and right to display dynamic movement.
We collaborated with our partner Easywid to develop an advertising solution that allows viewers to directly participate in the event by scanning a QR code with their smartphone, uploading a photo, and having generative AI transform it into pop art and displaying it on an LED screen.
In addition, LG Electronics will also demonstrate various technologies in collaboration with domestic and international partners, including Triplet, an AI-based retail store traffic and behavioral data analysis company; Kokomo 24/7, a school access control and emergency response solution company; Mosys, Megapixel, and Brompton, virtual production equipment and solution companies; Logitech, Cisco, and Crestron, corporate video conferencing solution companies; and Brightsign, a signage-only content management solution company.
■ Ultra-high definition micro LED 'LG Magnit'
▲Retail zone with ultra-high definition micro LED ‘LG Magnit’ and display advertising solution ‘LG DOOH Ads’ installed / (Photo: LG Electronics) This exhibition will also present an upgraded version of the highly advanced, ultra-high-definition micro LED 'LG Magnit'. LG Electronics plans to unveil LG Magnit, which has enhanced ease of use and installation, content compatibility, and energy efficiency by reflecting the voices of B2B customers.
First, in order to improve convenience of use and installation, the step adjustment between LED modules, which was previously only possible at the back of the product, has been made possible at the front as well. The function of the LED controller has been strengthened to optimally implement the intended color, picture quality, and resolution of the content. Energy efficiency has also been improved by significantly reducing standby power when the screen is off by up to 98%.
■ High-brightness signage with discoloration resistance for outdoor environments 
▲High-brightness signage installed in a drive-thru store / (Photo: LG Electronics)
We are introducing high-brightness signage that uses 'anti-discoloration' technology to minimize yellowing of the screen when exposed to the sun for long periods of time. This is the first public release since it received industry-first verification of display discoloration resistance characteristics from global testing and verification agency UL Solutions last year.
LG Electronics has developed anti-discoloration technology through continuous research and development, including improving signage heat dissipation technology and applying materials that are resistant to sunlight.
We are introducing a signage lineup optimized for preventing display yellowing in various outdoor environments such as drive-thru stores, outdoor swimming pools, and bus stops.
■ Fire safety standard acquisition signage display The Retail Zone, which presents a retail store, will exhibit comprehensive commercial display solutions for retail stores, including signage that has acquired fire safety standards to ensure customer safety, and second-generation kiosks that can be installed in various forms and tailored to customers.
In particular, three signages displayed in the retail zone have been certified by global certification agencies SGS and TUV Rheinland as meeting the UK and EU fire safety standards for fire propagation and resistance. LG Electronics recently obtained the same certification for a total of 22 models, including these three.
LG Electronics MS Business Division President Park Hyung-se said, “We will grow together with our customers and further solidify our leadership in the B2B market through innovative products and solutions that make diverse B2B customer spaces more valuable.”