SAP introduces business AI and innovative technologies to maximize the potential of enterprises.

SAP Korea (CEO Shin Eun-young) announced that it will hold 'SAP NOW Korea 2024' at the Grand InterContinental Seoul Parnas Hotel on July 9.

SAP Now Korea is an annual event by SAP Korea that provides the latest solution information to help companies continuously pursue innovation in a rapidly changing business environment.

This year, under the theme of ‘Innovation methods that maximize the potential of companies,’ we will deliver in-depth insights into SAP’s business AI and innovative technologies and share industry-specific solution cases.

First up at this event will be a keynote speech by Scott Russell, SAP's Chief Revenue Officer (CRO) and Board Member of Customer Success, on the topic of "Being the best."

Dan Beck, President and Chief Product Officer (CPO) of SAP SuccessFactors, then gave a keynote speech explaining ‘Business AI Innovation and Vision through SAP SuccessFactors’, and Madhur Mayank Sharma, President and Chief Product Officer of SAP SuccessFactors, ... Rudolf Hois, Head of AI Product Engineering, Asia, and Head of Product Management and Delivery, SAP S/4HANA Cloud, share SAP’s values and solutions that deliver innovative experiences to customers.

In addition, domestic companies leading the industry in various fields will attend and introduce cases of introducing SAP solutions and their effects.

Starting with the keynote speech by Nam Hyo-seung, Managing Director of Samsung C&T, the event will be followed by a panel discussion by Wi Yeong-ryang, Vice President of Innovation, and Kim Seong-hee, Director of LX Semiconductor. Ham Ki-ho, CEO of AWS, is also scheduled to make a presentation. The afternoon session will provide relatable cases and insights from each industry through a total of five tracks: △Consumer Goods and Distribution Industry △Manufacturing Industry △Energy and Chemical Industry △SAP Business Technology Platform (BTP) △Public and Financial Industry.

Shin Eun-young, CEO of SAP Korea, said, “The AI era is one in which companies must continuously pursue progress and innovation by utilizing AI and new technologies in order to succeed.” She added, “As leaders and experts driving innovation in various industries gather at this event, I hope that you will use this event to gain insight and information on innovative technologies that can help you maximize your organization’s potential and achieve ‘Best.’”

Meanwhile, pre-registration and detailed schedule for attending SAP Now Korea 2024 can be found on the official SAP Now Korea website.