Ahead of the official opening of the 2025 Seoul Mobility Show, a media briefing was held on the 3rd. Here, leading domestic automakers Hyundai Motors and Kia, as well as Chinese automaker BYD, which recently entered the domestic market, participated and presented their vision for eco-friendly future automobiles.

On this day, at the Seoul Mobility Show, each company introduced new vehicles and representative products. Hyundai Motor Company unveiled the 'All New Nexo (hereinafter referred to as Nexo)', revealing the new Nexo, which has been completely changed for the first time in 7 years, for the first time in the world, and at the same time, unveiled the 'New IONIQ 6', showing off a partially changed model of the IONIQ 6.

At the event that day, Kia unveiled the 'PV5' as its first model produced under the 'PBV' vision of a platform that is more than just a vehicle. Along with this, it gave the impression that it was focusing on expanding PBV space and defining new concepts by strengthening collaboration with LG.

BYD has been pushing ahead with its domestic market strategy, including announcing the domestic supply of the Seal mid-size sedan along with the news of the Ato3 subsidy confirmation, with the aim of expanding into the domestic market.

■ Hyundai's 'The All New Nexo' Hydrogen Electric Vehicle, 700km in 5 Minutes of Charging
The Hyundai Nexo is a mid-size SUV model that has been completely reborn as a new model after 7 years since its launch in March 2018. Based on advanced powertrain technology, improved fuel cell system, and 3rd generation drive motor specifications, the motor output is up to 150kW, showing a 0-100 km/h acceleration time of 7.8 seconds.

The Nexo is a hydrogen electric vehicle that is known to be able to drive over 700 km on a single charge with a 6.69 kg hydrogen tank capacity. It takes about 5 minutes to charge in Korea.

Compared to the existing model, the application of hot stamping and ultra-high-strength steel plates has been expanded to increase body rigidity, and collision safety has been enhanced by installing a multi-frame structure and 10 airbags. This is expected to be effective in protecting passengers and hydrogen tanks.

As advanced driver assistance systems (ADAS) have made remarkable progress recently, the newly released Nexo has also been equipped with many advanced ADAS features. Driver safety features have been enhanced, from evasive steering assist to forward collision avoidance assist.

Jeong Yoo-seok, Vice President of Hyundai Motor Company’s Domestic Business Division, emphasized, “Nexo is the epitome of sustainable mobility presented by Hyundai Motor Company and does not emit any impurities other than water while in operation.” He added, “We will achieve our annual sales target of 11,000 units in the future and accelerate the expansion of the global hydrogen ecosystem beyond the domestic market.”

■ Kia's 'PV5', LG Collaboration Strengthens Empathy Intelligence
Kia displayed interior space designed to match the characteristics of each model, including the newly launched electric vehicle PV5, Tasman, and EV lineup, under the exhibition concept of ‘Mobility Life.’

In particular, PV5 is a vehicle designed based on PBV and aims for customized mobility that integrates vehicles and software solutions developed from the customer's perspective. △The advantage of medium-sized PBVs is their wide range of usability in mobility, including logistics, leisure, and services.

The PV5, which is based on PBV, also applies a 'flexible body system' that modularizes body parts such as the roof, doors, and tailgate, enabling the production of various body specifications tailored to customer needs.

In particular, through collaboration with LG, the company unveiled the 'Spielraum Studio' for mobile offices and the 'Spielraum Glowcabin' PV5 concept car for car picnics, enabling unique spatial experiences within the vehicle's interior.

Jeong Won-jeong, Vice President of Kia Motors, said, “PBV is a mobility that is being created together with business users in numerous fields,” and added, “We will continue to expand the PBV ecosystem by collaborating with user partners of logistics space movement infrastructure such as CJ Logistics, DHL Korea, LG Electronics, and Kakao Mobility.”

“LG Electronics aims to provide a holistic spatial experience that seamlessly connects external services such as car sharing and AI home appliances within the PBV mobility space,” said Lee Hyang, managing director of LG Electronics, who was invited as a partner. “We will present a customized mobility space by opening up opportunities for space-based solutions (Space as a Solution).”

■ BYD 'Seal' mid-size sedan, priced at 47.5 million to 52.5 million won
BYD 2025It officially entered the Korean market on January 15th and showed off its presence by making its debut at a domestic mobility show this year.

The BYD ATTO 3, an electric compact SUV whose release had been delayed due to an uncertain subsidy, is expected to begin domestic sales in earnest as the government subsidy from the Ministry of Environment was set at 1.45 million won on the 3rd. Jo In-cheol, head of BYD’s domestic passenger vehicle division, who announced this at the mobility show that day, declared, “BYD is taking its first steps as a passenger vehicle brand in the Korean market.”

In particular, it was reported that the BYD mid-size sedan Seal electric vehicle will be introduced for the first time in Korea and that the price is expected to be set at 47.5 to 52.5 million won. The BYD Seal has adopted a body that greatly improves safety and performance efficiency by applying the 'e-platform 3.0', an electric vehicle-only platform with a CTB (Cell to Body) structure.

The SEAL, which boasts a driving performance of 3.8 seconds from zero to 100 km/h, is equipped with the iTAC system, an intelligent torque automatic control system, which can precisely adjust the torque output of the drive motor depending on the driving environment. It was also emphasized that various safety and driving assistance features such as ▲multi-collision avoidance assist ▲automatic emergency braking ▲forward collision warning ▲apt cruise control are installed as standard in the vehicle.

CEO Cho In-cheol said on the 3rd, “We plan to start taking pre-orders from today, and the final price and release date will be announced later,” and added, “We plan to further improve customer service by expanding our network to 30 showrooms and 25 service centers by the end of this year,” indicating that BYD is expected to make a more aggressive move into the domestic market.