The PC market is back in 2025. During the pandemic, consumer demand for PCs and IT devices exploded, and the industry expects that PC demand, which had declined sharply since then, will rapidly expand this year due to the arrival of the replacement period, the emergence of AI PCs, and the end of Windows 10 service.

Dell Technologies (hereinafter referred to as Dell) held a press conference at the Grand InterContinental Seoul Parnas Hotel in Samseong-dong, Seoul on the 26th and introduced Dell's new integrated branding and new AI-based client products in Korea.

Earlier this year, Dell unveiled a simplified, unified branding across PCs, displays, services, and peripherals, and on the 26th, it held a Dell Technologies Generative AI Mega Launch event to showcase its 2025 client products for the first time in Korea.
Dell's branding is simply divided into three brands: 'Dell' for consumer devices, 'Dell Pro' for powerful performance as a business device, and 'Dell Pro Max' for a portfolio of workstations with professional performance.

To make it easier for users to choose AI PCs, Dell has unified its corporate notebook branding into 'Dell Pro Notebook' and offers three grades: △entry-level, △mainstream 'Plus Model', and △high-end 'Premium'.

The Dell Pro laptop is It is equipped with an Intel Core Ultra Series 2 CPU, and it was reported that it will be released with an AMD Ryzen processor in the future. It supports copilot and on-device AI functions by being equipped with an NPU, and aims to support energy efficiency and AI productivity.

The 'Dell Pro 13 Premium' of the high-end lineup is a product equipped with a 13-inch display and an ultra-light 1kg, and has a 3.5 times increase in AI processing speed compared to the previous generation, an 8MP HDR camera, and a dual-fan heat dissipation design. The new 'Dell Pro 14 Plus' product boasts a 46% increase in battery life compared to the previous generation and an AI speed that is 3.7 times faster.

“Dell is targeting to increase its target for AI PCs and premium markets, as we expect opportunities in the PC market starting this year compared to the last two to three years,” said Orion, executive vice president and general manager of Dell Technologies Client Solutions Group. “While simplifying the user experience through brand integration, we will diversify the supply of silicon to consumers through silicon innovation.”
Dell has announced that it will introduce Qualcomm Snapdragon series CPUs in addition to existing AMD and Intel devices, including desktops and laptops, which is expected to expand consumers' choices of processor brands.

Kim Kyung-jin, President and CEO of Dell Technologies Korea, said, “This year is expected to be the first year in which AI becomes an essential technology in our daily lives and work environments. Dell has introduced new, integrated branding that meets users’ demands for the AI era,” adding, “Dell provides an end-to-end AI portfolio from client solutions to servers, storage, and SW.”