삼성전자가 3일 미국 새너제이 맥에너리 컨벤션 센터(San Jose McEnery Convention Center)에서 삼성 개발자 콘퍼런스(Samsung Developer Conference, 이하 SDC) 2024를 개최하고, 모바일, 가전 등 향후 개발 방향을 전제품군에 AI를 적용해 온디바이스 AI와 고성능 클라우드 AI를 결합하고 최적화하고 생성형 AI를 강화해 안전하고, 개인화된 경험을 제공하는 방향으로 나갈 것이라고 제시했다.
▲Samsung Electronics DX Division Head and Vice Chairman Jong-hee Han is giving a keynote speech at the 'Samsung Developer Conference 2024'.
Samsung Developer Conference 2024, SW Strategy and User Experience Improvement
Combining on-device AI and high-performance cloud AI, strengthening generative AI
Samsung Electronics has proposed that its future development direction will be to apply AI to all product groups, including mobile and home appliances, combine and optimize on-device AI and high-performance cloud AI, and strengthen generative AI to provide safe and personalized experiences.
Samsung Electronics held the Samsung Developer Conference (SDC) 2024 at the San Jose McEnery Convention Center in San Jose, USA on the 3rd.
This year's event, which celebrated its 10th anniversary, was held under the theme of AI for All-A Decade of Open Innovation and Beyond, and was attended by approximately 3,000 developers, partners, and media from around the world.
Samsung Electronics shared its vision of providing a more personalized and safe experience with multi-device-based AI technology and introduced the latest technologies to achieve this.
Samsung Electronics DX Division Head Jong-hee Han, Vice President and CEOIn his keynote speech, the Chairman said, “We have been able to continue our journey of innovation thanks to our efforts with developers and partners over the past 10 years,” and emphasized open collaboration to strengthen competitiveness and achieve mutual growth in the AI era.
In addition, they revealed the following: △security, which is becoming increasingly important in the AI era, △the latest AI technology that enhances personalized experiences and cares for family members, and △the will to expand B2B AI technology.
Vice Chairman Han said, “Samsung Electronics will prepare to provide advanced personalized experiences in the future by recognizing who is speaking and where they are,” adding, “Samsung Electronics’ AI-based SW and platform innovation and security technology will make such services more convenient and safe.”
For example, it pursues various scenarios such as △recognizing only the voices of family members to prevent outsiders from controlling the device, and △using connected devices and sensors in the home to detect where the user is in the house and adjust the temperature and humidity according to the user's usual usage patterns.
Vice Chairman Han stated that he would consider expanding the SmartThings hub built into TVs, smart monitors, and Bespoke AI Family Hub refrigerators to home appliances with screens. With just Samsung Electronics products, you will be able to connect to third-party devices without a separate hub, and by adding Edge AI technology to this, the plan is to strengthen AI functions in connected devices in the home.
At the event that day, in addition to Vice Chairman Han, Samsung Electronics executives and employees and industry officials introduced various strategies and visions. △ Samsung Electronics' AI research direction and security technology △ Improvement of AI-based software experience of major products △ Tizen OS △ Evolution of SmartThings platform, etc. were introduced.
On this day, Samsung Electronics shared its plan to apply AI technology suited to the characteristics of each product across all product lines, from mobile devices to TVs and home appliances, and to connect these products to create a more personalized AI experience.
Samsung Electronics is optimizing the combination of security-rich on-device AI and high-performance cloud AI to enhance personalized AI experiences, and is focusing on research into personal information protection and security technologies for the continuous development of generative AI.
Samsung Electronics also emphasized its efforts to implement responsible AI. Under the three principles of fairness, transparency, and accountability, it is implementing a systematic education and inspection process so that employees can comply with AI ethics principles throughout the entire process of utilizing AI technology.
In terms of security, the Knox Matrix, which was first released in 2022, was explained to be expanded to include not only mobile products but also TVs and home appliances, significantly strengthening the level of security between connected devices.
Samsung Electronics plans to enhance personalized customer experiences through Galaxy AI and expand AI across the ecosystem.
On this day, Samsung Electronics announced that it will further strengthen open collaboration with various companies, including Google, in the future to expand AI experiences. Additionally, One UI 7, which will be released within the year, was introduced as providing a completely new user experience with expanded Galaxy AI functions and a more refined, impressive, and emotional UX.
Bespoke AI home appliances introduced the AI Vision Inside of the Bespoke AI Family Hub refrigerator and the AI floor recognition of the Bespoke AI steam robot cleaner, emphasizing that the optimized AI functions for each product are changing customers' daily lives.
In the future, it was revealed that customized experiences will be strengthened and accessibility will be improved with △AI Home with a 7-inch screen and built-in SmartThings app, and △the evolved AI voice assistant Bixby.
Samsung Electronics, which opened the era of AI TV, also redefined the role of TV. It explained that TV goes beyond a viewing-oriented experience and provides information necessary for users' daily lives, and also supports customized services by linking with other devices in the home.
The Samsung AI Cast feature, which allows AI-generated results on mobile devices to be sent directly to a TV, was also introduced. Through this feature, users can enjoy AI-generated images on a large screen or check a list of content they want to see directly on the home screen.
Samsung Electronics also emphasized the importance of AI technology in the B2B sector. △ VXT (Visual Experience Transformation), a cloud-based next-generation signage solution platform △ CMS (Content Management Solution) for AI-based content creation, operation, and management △ WiNE (Widget aNd Extension), where you can experience solutions from various AI partners in the market △ PIRS (Pre-Integrated Repeatable Solution), a partner-specific app utilizing a framework, were introduced.
Samsung Electronics emphasized that the Tizen OS will be implemented in more devices, including TVs, Bespoke AI Family Hub, Bespoke AI Combo washing and drying machines, and induction ranges with 7-inch screens.
It also announced that it will strengthen its on-device AI technology to provide more personalized services. In particular, it emphasized that the Tizen AI service, which is powered by Samsung NPU (Neural Processing Unit) chips, optimizes AI models for Samsung Electronics products and users to support smarter and safer use. It explained that it is currently reducing acoustic echo and noise when using video calls on TVs and improving note solutions by predicting the user’s handwriting style on electronic whiteboards.
The greatly improved Tizen and Galaxy device linking features were also introduced. The multi-control keyboard/mouse sharing feature that was supported between smartphones, tablets, and notebook PCs has been expanded to support smart monitors and TVs, improving usability.
Meanwhile, Samsung Electronics has completed building a RISC-V-based Tizen OS for developers and plans to release the related SDK in 2026.