Samsung Electronics will contribute to the growth of startups leading AI, digital health, IoT, and robotics innovation through a separate C-Lab exhibition hall at CES 2025.

Samsung Electronics announced that it will set up a C-Lab exhibition hall at CES 2025, the world's largest consumer electronics show to be held in Las Vegas, USA from January 7 to 10 next year, and support 15 startups to enter the global market.

Samsung Electronics plans to have 15 startups discovered and fostered through C-Lab participate in CES 2025 and showcase innovative products and services in various fields such as AI, digital health, IoT, and robots.

At this year’s CES, we plan to unveil 12 startups fostered through Samsung Electronics’ C-Lab Outside program and two new projects fostered through the C-Lab Inside program.

The C-Lab exhibit will be located in Eureka Park, the startup exhibit hall at the Venetian Expo in Las Vegas.

Here, we plan to showcase innovative products and services in various fields such as AI, IoT, digital health, and robots, and provide visitors with a blueprint for future technology.

Samsung Electronics Creative Development Center Vice President Jeon Pil-gyu said, “CES will be an important opportunity for domestic startups to establish a foothold for entering the global market and increase brand awareness.”He said, “C-Lab will provide multi-faceted support so that startups can leap forward as global innovative companies recognized overseas.”

Samsung Electronics' C-Lab startups have been recognized for their technological prowess and innovation on the global stage, winning one Best of Innovation Award and 11 Innovation Awards at the CES 2025 Innovation Awards presented by the Consumer Technology Association (CTA).

A total of 12 innovation awards were won, including Ghostpass, which won the Best Innovation Award in the Fintech category, as well as Minespace and Aisleep in the AI category (two categories: AI and digital health), Deepfine, Questor, and Celico in the XR category, Pinpoint and Bitsensing in the Smart City category, Versis in the Mobile Device category, Vtouch in the Computer Peripherals category, and StudioLab in the Robotics category.

The Innovation Award-winning products will be exhibited separately at the Venetian Expo during CES.