Samsung Electronics emphasized two axes of growth and profitability for sustainable growth at its general shareholders' meeting, and announced that it would secure a stable profit structure by increasing competitiveness of each product and expanding its high-profit product line.

Samsung Electronics unveiled its mid- to long-term business strategies for its DX (Device Experience) and DS (Device Solutions) divisions at its 56th regular shareholders' meeting held at the Suwon Convention Center in Gyeonggi Province on the 19th.

Jong-hee Han, head of the DX division, announced on this day that he would provide a differentiated experience to all users by combining next-generation technological capabilities centered on AI and customer-centered innovation.

Samsung Electronics is already expanding the application of AI to all its product lines, including smartphones, home appliances, and TVs, and starting this year, it will expand Galaxy AI to all mobile products.

In addition, next-generation AI screens and intelligent home appliances that provide personalized experiences tailored to customers' usage environments and preferences will also be fully introduced to the market.

In particular, Samsung Electronics plans to further strengthen connectivity between devices through SmartThings and realize personalized intelligence in which products understand customers better the more they are used.

He also emphasized the establishment of a thorough security system through Samsung Knox to protect personal information and security.

Samsung Electronics is the next generation of growthWe will actively foster the robotics business, medtech, HVAC, and battlefield businesses as power plants.

We plan to accelerate the development of advanced humanoids based on data accumulated through manufacturing and service robots, and expand cooperation with excellent domestic and foreign companies and academia.

In the medtech sector, we will expand beyond existing ultrasound diagnostic devices to a total healthcare business based on AI, and in the heating, cooling and air conditioning sector, we will strengthen our global market conquest with differentiated products such as AI-based wind-free solutions and heat pumps.

The Jeonjang Business is leading the market in the digital cockpit and car audio sectors for vehicles, enabling vehicles to be reconfigured from a means of transportation into a living space.

DS Division Head Jeon Young-hyun announced that a mid- to long-term strategy has been established with the goal of restoring the fundamental competitiveness of the semiconductor business.

In the memory semiconductor sector, we plan to proactively respond to market demand by developing HBM (High Bandwidth Memory) in a timely manner and expanding our SSD product line to secure competitiveness in next-generation AI products.

In the foundry business, we increase customer satisfaction through customer-centered services and proactively prepare application-specific IP (Intellectual Property) to enhance business competitiveness.

The System LSI Division will maximize the performance of SoC (System on Chip) for flagship smartphones and expand market share based on its competitive image sensor technology.

Samsung Electronics has set a goal of establishing a foundation for sustainable growth by strengthening next-generation technological capabilities and enhancing product competitiveness, especially by making 2025 the first year of restoring competitiveness.

To this end, the company plans to actively pursue facility investment and research and development (R&D).