It was revealed that 3 out of 10 consumers who purchased Samsung Electronics home appliances used a subscription service.

Samsung Electronics announced on the 26th that among the home appliances sold at Samsung Stores for three weeks starting on December 1st, 30% were sold through subscriptions.

Samsung Electronics has been operating the 'AI Subscription Club' at all 168 Samsung Stores nationwide and Samsung.com since December 1.

Looking at the sales ratio of subscription clubs, refrigerators account for 17%, kimchi refrigerators account for 15%, and washing machines account for 16%, showing that the subscription ratio for refrigerators is high as it coincides with the kimchi season.

The increase in the proportion of subscription customers is attributed to the fact that the initial purchase cost was reduced, lowering the barrier to purchase and that more than 90% of the products are AI products.

Another differentiating advantage is that it operates various rate plans, such as ‘All-in-one’ and ‘Smart’, so that customers can freely choose care services that fit their lifestyle.

The 'All-in-One' plan is a product that allows you to selectively combine care services such as △visit care △self-care with the product and free repair service. You can choose the period of up to 60 months with the dedicated 'AI Subscription Club Samsung Card' and cancel mid-term.

Smart tariff plans allow consumers to choose what they want along with purchasing a product.It is characterized by the fact that only the service can be selected, and the free repair service and care service can be selected respectively, and the period can also be selected as 36 months or 60 months.

△The benefits provided by a total of 14 partner companies, including Yellow Balloon, Daemyung I'm Ready Mutual Aid, Millie's Library, Shilla Duty Free, Everland, SK Broadband, CJ CheilJedang, and 7 other food companies, are also a strength.

Samsung Electronics plans to expand its AI subscription club partners to strengthen consumer benefits.

A Samsung Electronics official said, “We sincerely thank all the customers who have shown interest in the AI Subscription Club,” and added, “We will continue to upgrade the products, rate plans, care services, and affiliate benefits of the ‘AI Subscription Club’ to improve consumer convenience and lead the AI home appliance subscription market.”

Meanwhile, Samsung Electronics is holding the '2025 Samsung Electronics Sale Festa' until February 10th next year, where you can purchase the latest AI home appliances at a reasonable price with various benefits in conjunction with the 'AI Subscription Club'.