삼성전자가 5일 미국 라스베이거스에서 열린 ‘CES 2025’ 개막에 앞서 ‘삼성 퍼스트 룩 2025(Samsung First Look 2025)’를 통해 ‘비전 AI(Vision AI)’를 공개하며 AI 스크린의 미래를 제시했다.

▲Samsung Electronics Visual Display Business Division President Yong Seok-woo is giving a keynote speech at the 'Samsung First Look 2025' event held on the 5th.
Understand user needs, preferences, and intentions in advance, and support necessary functions in a timely manner
Samsung Electronics announces Vision AI, which provides a personalized AI screen experience, going beyond simple entertainment to provide a rich screen experience through generative AI.
Samsung Electronics presented the future of AI screens by unveiling 'Vision AI' through 'Samsung First Look 2025' ahead of the opening of 'CES 2025' held in Las Vegas, USA on the 5th.
The event was held at Caesars Palace Hotel with approximately 500 media members in attendance.
Samsung Electronics Visual Display Business Division President Yong Seok-woo said, “In the era of AI, TVs will play an interactive role that automatically adapts to people’s tastes and needs,” adding, “Samsung AI Screen will go beyond a simple viewing device and become a life companion that provides new user experiences at the center of our lives.”
Vision AI provides a personalized experience by preemptively identifying the user's needs, tastes, and intentions, and provides a customized screen experience beyond simple entertainment.Do it.
For this purpose, features such as Click to Search, Live Translate, and Generative Wallpaper have been installed.
In addition, it analyzes the user's lifestyle patterns and device usage history through functions such as Home Insight and Family/Pet Care, and provides necessary functions at the right time.
In particular, Samsung Electronics unveiled Vision AI Companion, a personalized AI, for the first time.
The Vision AI companion instantly visualizes the user's interests and questions, providing customized experiences such as restaurant and itinerary recommendations and art recommendations when requesting travel destination suggestions, for example.
Samsung Electronics has unveiled for the first time the 2025 model 'Neo QLED 8K (QN990F)' equipped with the NQ8 AI 3rd generation AI processor.
The 2025 Neo QLED 8K will achieve even better picture and sound quality through technologies such as 8K AI Upscaling Pro, which upscales low-quality content to 8K quality, and Auto HDR Remastering Pro, which richly expresses color and three-dimensionality.
Additionally, Samsung Electronics plans to support Eclipsa Audio, an immersive 3D audio technology jointly developed with Google, from the 2025 Crystal UHD model to the Neo QLED 8K.
At this year's CES, the 115-inch and 100-inch Neo QLED models were unveiled for the first time, expanding the range of choices for consumers.
Samsung Electronics is expanding its art subscription service Samsung Art Store for its lifestyle TV The Frame to Neo QLED and QLED models this year, offering consumers a wider range of art. Provides experience.
In addition, we plan to strengthen our leadership in the global art market by participating as an official display partner of Art Basel, the world's largest art fair, in 2025.
Samsung Electronics also unveiled the industry's first interactive display, 'The Premiere 5'.
This product is equipped with a touch solution and can be used in various environments such as education, business, and home, and provides an intuitive user experience.
It also unveiled futuristic screens such as the Holo Display and Mirror Display, suggesting new possibilities in the commercial display field.