| Dedicated membership cards issued to H-ear panelists
| Discounts on new vehicle purchases and repair labor costs according to activity level

Hyundai Motor listens to diverse customer voices through online platforms and strengthens communication with customers.

Hyundai Motor announced on the 13th that it is launching 'H-ear (H-ear),' a customer-facing open communication platform that regularly listens to customer opinions and suggestions online and develops products and services together with customers.

H-ear is an expanded online version of 'H Ombudsman,' a customer communication program that has been conducted annually since 2016. Going beyond the existing method where selected participants engaged in offline meetings, the platform has expanded its scope to allow anyone to freely propose ideas about Hyundai vehicles as well as automobiles in general at any time.

Hyundai Motor's policy is to utilize H-ear, a space for multi-party communication where not only 'Hyundai and customers' but also 'customers and customers' communicate in real-time, to quickly grasp the rapidly changing market environment and customer needs and actively reflect these in its business operations.

Users can become members by completing a simple registration process on the H-ear website, and by entering additional information to become a 'panelist,' they can participate in activities in the Lab, a space where opinions and ideas are exchanged.

Labs are opened under six categories: ▲Products (vehicles/new technologies/eco-friendly) ▲Customer service ▲Maintenance service ▲Sales channels ▲Market/Trends ▲Others, with various topics within each category. Panelists are automatically matched to labs based on information they have entered and can freely write their ideas or suggestions and discuss registered questions as topics.

Panelists will be issued dedicated membership cards, and membership cash provided according to excellent activity and outstanding idea awards can be used like cash. Additionally, discounts on Hyundai Motor new vehicle purchases and repair labor costs will be provided according to panelist level.

Meanwhile, to commemorate the official opening of H-ear, Hyundai Motor is running an event through the 15th in which customers who register as panelists and leave comments about their hopes for H-ear on the event page within the H-ear website will receive a Starbucks Iced Americano (one cup) mobile gift certificate as a prize.