Launched in 2020 with simplified one-stop consultation process and sign-up procedures

Starting early 2020, customers who use LG Uplus mobile phones and cable internet together will be able to receive additional discounts on their mobile phone and internet bills.
Cable operators including LG Uplus, CJ Hello, Hyundai HCN, Seokyeong Broadcasting, and Pureun Broadcasting signed a business agreement on the 28th at the Korea Cable TV Broadcasting Association in Seodaemun-gu, Seoul, to launch the "Truly Easy Cable Family Bundle" product, an equal combination of wired and wireless services.

The "Truly Easy Cable Family Bundle" is a product that allows customers to receive discounts on both their mobile phone and internet bills when using LG U+ mobile phones and a cable company's internet together; customers using the cable company's internet can receive an additional discount on their LG U+ mobile phone bills.

For internet bundle discounts, a discount rate of 20–30% is applied depending on the monthly fee and contract period, and mobile phone discounts and additional data benefits from the bundle are discounted in the same way as LG Uplus’s bundle product, the "Truly Easy Family Bundle."

LG Uplus plans to finalize necessary consultations for product launch, such as fee settlement and system development, with cable operators with whom it has signed agreements by the end of this year and officially launch the product in early 2020.

Considering that the subscription process for equivalent bundle products from other companies is currently complex and involves long waiting times, LG Uplus is pursuing the establishment of a one-stop consultation process and the simplification of product subscription procedures.

Lee Sang-heon, Senior Vice President of Product Planning Strategy at LG Uplus, stated, “We pursued the launch of equal bundling products to reduce household telecommunication costs and revitalize competition in the paid broadcasting market,” adding, “We will actively engage in discussions with operators other than the cable operators participating in the agreement so that they can also join in offering equal bundling products.”