IFA 2026, held in Berlin, Germany, was no longer a traditional consumer electronics exhibition. As AI emerged as the central axis of the home appliance industry, the protagonists of this year's event were not home appliance manufacturers like Samsung Electronics, LG Electronics, and TCL, but semiconductor companies like AMD and NVIDIA. In particular, AMD's opening keynote and NVIDIA's public disclosure of its local AI ecosystem expansion strategy demonstrated that the competition for dominance in the AI era is extending beyond data centers into personal devices and smart home sectors.