SpinShell Co., Ltd. announced 'LiveCall,' which enables hospitality professionals to provide online hospitality services via a browser.

The LiveCall service features 'Convert Agents,' who are customer service experts, conducting real-time online customer service using video, voice, and text chat to resolve customers' questions or anxieties on the spot. In particular, with video-based customer service, you can interact with customers by showing actual products, which can convey the texture or fine details of the products that are difficult to know just by looking at a website.



On websites where actual products are not visible, anxiety about purchasing high-priced items often increases, frequently preventing actual purchases; however, 'Convert Agents' convert churn into purchases by carefully addressing these anxieties and doubts and increasing contracts through face-to-face interaction.

LiveCall utilizes WebRTC, the latest real-time communication technology, to enable high-quality, real-time customer service accessible with just an internet browser, without the need for app or plugin installation. The service implementation is also simple; e-commerce site administrators can insert the LiveCall tag, allowing the service to begin as early as the very first day of deployment. Because it operates within an internet browser, it is e-commerce site-friendly, and since the service can be launched in a short time, it provides an excellent user experience to customers who are shopping.

SpinShell stated that while traditional customer support has been passive and primarily reactive, often prone to becoming cost-centric, LiveCall can play a role in increasing purchase conversion rates in real-time, allowing for the expectation of a value chain that shifts from a cost-centric to a profit-centric one.