Smart Track feature that helps users set their own weekly goals

Smart healthcare brand Fitbit, Inc. officially introduces the Fitbit Blaze, a smart fitness watch equipped with a high-resolution color touchscreen, and the Alta, a fitness band with a slim and stylish design, to the domestic market.

The Fitbit Blaze maximizes workout efficiency by providing features such as FitStar workout coaching—a personalized fitness training program—via display graphics, PurePulse for 24/7 real-time heart rate monitoring, GPS connected to a mobile phone, and MultiSports for checking real-time workout statistics on the display. Additionally, it is a modular design that allows for the attachment of detachable bands ranging from leather to stainless steel.

The Fitbit Alta is characterized by its emphasis on fashionability, offering accessory bands made of various materials, allowing you to express your style not only in workout environments but also with everything from casual to business looks. The newly added activity notification feature motivates users to stay active throughout the day by encouraging them to achieve a mini step goal of walking 250 steps every hour.



Both Fitbit Blaze and Alta feature SmartTrack, an automatic exercise monitoring function that automatically detects and records not only basic aerobic exercises such as elliptical, cycling, running, and walking, but also various sports including soccer, basketball, and tennis. They also help users achieve weekly exercise goals they set themselves through the exercise goal setting feature.

Both products support Korean language services, allowing users to check phone calls, text messages, and calendar notifications directly on their wrists via the screen and OLED display. Additionally, they are water-resistant, last for five days on a single charge, and are compatible with over 200 Android, iOS, Windows Mobile, and PC devices.