LG Electronics is accelerating its built-in appliance business in the United States, the world's largest premium home appliance market.

LG Electronics has additionally introduced new premium built-in appliances under the 'LG Studio' brand, designed with the participation of interior designer Nate Berkus in the United States. Nate Berkus has made regular appearances on 'The Oprah Winfrey Show' and 'American Dream Builder,' among others.

The LG Studio new products include French door refrigerators, combination microwave ovens, and gas cooktops that showcase a refined aesthetic by incorporating stainless steel and glass materials, as well as LED lighting.
The French door refrigerator features smooth stainless steel handles and a dispenser, along with LED lighting that brightly illuminates the interior while adding aesthetic value. The combination microwave oven was designed to convey a sophisticated feel by incorporating stainless steel handles, glass control panels, and a blue-toned interior. The gas cooktop has its front and control panel finished in stainless steel material, and when the burner is ignited, red LED lighting illuminates the control panel. Additionally, the product allows for size adjustment to match kitchen furniture dimensions.



Meanwhile, LG Electronics plans to launch the built-in brand 'Signature Kitchen Suite' in the United States in the first half of this year and aggressively pursue the home appliance market.
Signature Kitchen Suite is a full package of built-in kitchen appliances comprising refrigerators, ovens, cooktops, dishwashers, and microwave ovens, which can be arranged neatly to match the depth of kitchen cabinetry. This package exceeds $20,000, surpassing the previous highest price of any home appliance products LG Electronics has sold in the United States.

LG Electronics plans to hold various events commemorating the launch of Signature Kitchen Suite, including customer experience events, starting from California, which has a large affluent population.